MAM
udChalo announces General Manoj Mukund Naravane as newest advisory board member
Mumbai: udChalo, a leading consumer tech firm, is pleased to announce the appointment of Gen (Dr) Manoj Mukund Naravane, PVSM, AVSM, SM, VSM (Retd) 28th Chief of the Army Staff (COAS) (Former Chief of the Army Staff), to its advisory board. As part of the advisory team, General Naravane will guide the company, playing a pivotal role in making strategic decisions that aligns seamlessly with the needs and preferences of its customer base and beyond. udChalo is the only Online Travel Agency (OTA) to be winning the ‘National Start-Up Award’ by the government of India. The company has recently expanded its platform to be accessed by broader spectrum of users beyond armed forces, after realizing that over 70 per cent of the travel market in India is controlled by Chinese Investors.
General Naravane, served as the 28th COAS and is a highly decorated officer with over four decades of experience in the Indian Army. Leading from front, he has also held several other prestigious positions, including Vice Chief of Army Staff, and Eastern Army Commander. He is known for his strategic thinking, leadership skills, and commitment to the welfare of the armed forces personnel.
“We are honoured to welcome General Naravane to the udChalo team,” said udChalo CEO Ravi Kumar. “His extensive experience and profound expertise will prove invaluable as we persist in our journey to expand and enhance our services for the benefit of the armed forces community and now beyond that, serving entire nation. We are confident that General Naravane’s unmatched leadership will play a pivotal role in advancing our mission of delivering seamless and cost-effective travel experiences to the armed forces and beyond.”
General Naravane said, “I stand resolute in aligning forces with udChalo, a 100% Indian company in the travel industry that has dedicated its services exclusive for the armed forces. Through a range of products and services, udChalo is steadfastly making life easier for our armed forces community, extending its support not only at the national borders but also beyond, ensuring assistance wherever they may be. With over 35 lakh fauji families placing their trust in udChalo, it is poised to become the epitome of ‘Desh Ka Bharosa’ by extending its platform to other users as well”
He further added, “udChalo’s vision aligns well with the government’s Atmanirbhar Bharat initiative, demonstrating its capacity to revolutionize the online travel technology industry through local innovation and entrepreneurship. Having dedicated my life to defending our borders, I now aspire to contribute to the progress and prosperity of our nation by supporting start-ups like udChalo. Recently, India emerged as the fourth nation globally for tech venture capital investments, reaffirming its start-up ecosystem. I encourage everyone to avail themselves of udChalo’s services, as indirectly, you will be supporting our veterans who find employment opportunities with udChalo. Together, we all can forge a brighter future for our fauji families and our entire nation.”
udChalo is committed to providing its customers with the best possible travel experience. The company’s team of experienced travel experts, formed primarily by veterans and veer naris, is always available to help customers plan their trips and get the most out of their travels.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
