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UCWeb exec: Xposure displays a deep understanding of our business
MUMBAI: UCWeb has assigned the media duties of its business to Xposure. The selection was made after a rigorous process of media pitching that lasted little over a month. Xposure, which has been doing project led work with UCWeb, took part in the pitch process along with other agencies. The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.
UC Browser is India’s most favorite mobile browser, with over 100 Million Monthly Active Users and a market share of over 50 percent (according to StatCounter). The browser has increased the adoption of mobile internet in India and brought faster Internet access to millions of people across the country. UCWeb’s content distribution platform UC News, launched in June 2016, has already registered a new milestone by becoming one of the fastest growing apps in the country with a Monthly Active Users (MAUs) of over 100 Million in India & Indonesia.
Commenting on the appointment, Constantin Wu, Head of Marketing “International Business, Alibaba Mobile Business Group said “We have been growing exponentially ever since our launch in India. As someone challenging the status quo in this area, we saw in Xposure a partner who is not only agile and passionate but also displays a deep understanding of our business. We look forward to working with them more closely to take us to the next level.”
Sundeep Sharma Co-Founder of Xposure said “Xposure has been at the forefront of launching challenger brands in the country and building them. We are delighted by this decision of UCWeb and are eagerly looking forward to taking the brand to the next level”.
Rajul Kulshreshtha Co Founder of Xposure had this to say “This appointment heralds a new phase for Xposure. Having won against giants of the industry we can say that we have fulfilled a goal for our agency when we set out to challenge the status quo in the industry. I think our journey with UCWeb has only just begun and there are miles to go before we sleep. We love the challenge that UCWeb has given to us, and we will be doubly committed to ensuring the success of the same.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
