MAM
UB group’s Mcdowell’s No 1 to bank on entertainment
MUMBAI: With limited advertising options at their disposal, liquor brands are examining all the possible opportunities to piggy-back on cross-marketing tie-ups. UB group’s flagship brand McDowell’s No 1 is presenting Raveena Tandon’s feature film Stumped.
An official release quoted UB group chairman Dr Vijay Mallya as saying: “McDowell’s No 1 is a mega brand reaching out to consumers across the length and breadth of the country. Just as cricket and Bollywood cut across a wide sceptrum, McDowell’s No 1 too is a brand that transcends all segments. The association of our flagship brand with Stumped is a step to reach out to our consumers and bring together their biggest passions – cricket and Bollywood!”
In recent times, McDowell’s No 1 has made an effort to continue its reliance on entertainment as medium to reach out and cement its connect with its consumers. This is part of the brand’s fresh image makeover with its internationally designed packaging. The brand managers have identified that films and cricket have a huge following across India. The brand custodians also see a natural fit between McDowell’s No 1, touted as India’s leading liquor brand, and Bollywood.
Under its “Mera No 1 Entertainment” banner, the brand achieved high top of mind recall through its association with the latest Bollywood films such as Devdas, Road and Kaante. Stumped is another step in the same direction, say UB officials.
“Just like Bollywood and cricket transcend all consumer groups, mega brand Mcowell’s No 1 has a mass yet aspirational appeal across all segments. We also associated with the big-ticket Elton John show in Bangalore held in 2002,” says UB group’s spirits divisional vice president (marketing) Alok Gupta.
Several initiatives in this direction have ensured that the brand gets a more contemporary image. UB officials claim that McDowell’s No 1 sets the benchmark in its segment on packaging, price, blend and its total value proposition. They add that it has the distinction of being one of the fastest growing and one of the largest selling whiskies in the world. It sells close to 4 million cases per annum in the Indian market and is also exported to 15 countries.
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
