MAM
U Mumba and Zivame to salute dignity of women
MUMBAI: The Mumbai franchise of the Pro Kabaddi League, U Mumba, has now joined hands with Zivame, an online lingerie brand, to support a unique cause which outlines the need to safeguard the dignity of women in the society.
Through a cause oriented digital campaign called ‘Maryada’, which is jointly launched by Unilazer Sports and Zivame, has been initiated to create awareness and encourage people to maintain zero tolerance against violence and also to uphold the dignity of women.
Unilazer Sports CEO Supratik Sen said, “We all believe in and stand for the rights of women in all ways possible. From our mothers to our wives to our colleagues, it is our duty to respect women power. Infact, we are proud of the unified response we received from U Mumba players as they chose to stand up and pledge for their belief in ‘Maryada’, which has the highest importance in the country today. This will be a drop in the ocean for a cause so grave yet we will be satisfied if the slightest of difference will be made by our efforts. We are glad to collaborate with Zivame for this special cause and we hope to create awareness about the importance of this matter.”
Zivame CEO Richa Kar commented, “As an online lingerie destination that constantly engages with women through various platforms, we recognize the importance of creating a society that respects the dignity of women. We are glad to garner support for this cause with U Mumba. It is a small step in establishing ‘Maryada’.”
Considering this to be a matter of pride for U Mumba, the team captain Anup Kumar, who is an inspector with the Haryana Police and an Arjuna Awardee himself said, “We are a part of a tournament that has brought India’s national sport back in the forefront; we are receiving bundles of love from all over the country. This love and respect that has been showered upon us, also comes with certain responsibilities, on the field however off the field, ‘Maryada’ is a cause each one of us truly identifies with and we look forward to encourage the youth to respect and stand up for the dignity of women.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
