MAM
Tyroo splits biz into two units, gets heads
BANGALORE: Yahoo’s joint venture and horizontal ad network, Tyroo Media, has announced a few additions in their Sales and Performance team as a part of expansion of its services and clients.
Tyroo Media sees the need to segregate its business into two broad areas. Given the rapid increase in Internet businesses, Tyroo has created a business unit that will focus on serving the digital marketing needs of these advertisersddharth Puri, who is an old hand at Tyroo, will now be running this newly created, performance business.
Also, given the rapid increase in adoption of digital media advertising by brands, Tyroo has created a focused team to develop and grow this business. Piyush Rathi, who comes from digital agency and television ad sales background, joins as the national sales head.
Tyroo Media business head Nitin Chowdhary said, “Tyroo’s business continues to grow strongly with addition of several new capabilities – we announced our partnership with SlideShare recently, we also announced our large format ad product called VooDoo at the start of 2011. We continue to add newer advertisers in all sectors.”
Tyroo is seeing tremendous growth in the performance services, especially for Internet advertisers in verticals such as jobs, matrimony, travel, e-commerce, classifieds and others. Geetu Ahuja, who has almost a decade of Internet marketing experience, has joined as head of Performance Delivery.
Puri said, “Given her strong understanding of online marketing and her extensive experience with large clients, she will add immense value to Tyroo.”
Tyroo Media’s pay for performance contextual advertising network provides a platform for advertisers who want to reach targeted users and for publishers who want to monetise their online inventory to come together and do business.
Brands
Kotak Mahindra Bank appoints Ramesh Iyer to board
Veteran financier replaces Ashok Gulati, who retires in March
MUMBAI: Kotak Mahindra Bank has announced a change to its board of directors, with independent director Ashok Gulati set to retire at the end of his term on 5 March.
The company said it has appointed Ramesh Ganesh Iyer as an additional and independent director for a four-year term, effective 17 February, subject to shareholder approval.
Iyer brings more than four decades of experience in financial services. He spent much of his career at Mahindra & Mahindra Financial Services, where he served as vice chairman and managing director before taking on the role of president for the financial services sector and member of the group executive board at Mahindra & Mahindra. He retired from the group in April 2024.
During his tenure, Iyer was instrumental in expanding rural and inclusive finance initiatives, scaling the company’s assets and customer base. He also led the creation of subsidiaries in rural housing finance, insurance broking and asset management, and oversaw international joint ventures.
Iyer holds a commerce degree and a doctorate of letters, and currently serves on the boards of several listed and unlisted companies.
The board meeting approving the changes was held in Mumbai on February 17 between 6.30 pm and 6.50 pm.
