MAM
Two Brothers Organic Farms puts food transparency on the table
MUMBAI: In a world where food labels make big promises, but true origins remain a mystery, Two Brothers Organic Farms (TBOF) is cutting through the confusion with its groundbreaking farm-to-fork traceability technology. This innovation ensures that every batch of food tells an honest story—one that consumers can verify with just a simple scan.
The technology, backed by Polygon’s blockchain, offers a tamper-proof record of every step in a product’s journey, from sowing and harvesting to packaging. Unlike private blockchain solutions that lack credibility, TBOF’s open, decentralised ledger captures real-time data, making food sourcing fully transparent.
To drive awareness, TBOF has launched a bold campaign film challenging the industry’s vague labelling. The campaign asks a crucial question: Do consumers really know where their food comes from? By showcasing how blockchain-backed traceability ensures authenticity, the brand is pushing for a future where food transparency is the norm, not the exception.
“We believe food should nourish, not deceive,” said TBOF co-founding farmer, Satyajit Hange. “Consumers deserve full transparency, and we’re proud to make that a reality with blockchain-backed traceability.”
Currently, 29 TBOF products, including Jaggery Powder, Groundnut Oil, Moringa Powder, and Peanut Butter, feature this cutting-edge traceability. With plans to expand across its 100 plus offerings, the brand is redefining food integrity in India.
As concerns about food sourcing grow, TBOF invites consumers to demand better. With a simple QR code scan, they can uncover their food’s entire journey from farm to fork ushering in a new era of trust and accountability in what we eat.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
