Brands
Two arrows and limitless brand messages: the new trend taking Instagram by storm
MUMBAI: While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of their tweets on their handles, but today has become a great marketing and engagement tools for the brands.
This eagerness of brands to stay connected with their fans and followers on every medium possible is now reflecting in an uber creative Instagram trend started by @thefakeadco, using two arrows and instagram tools in a very intelligent manner to put quirky messages across.
@thefakeadco, which creates fake advertisements for brands on their Instagram handle, shared this for Marlboro cigarettes
Quickly following the suite was food-aggregator and the new video-service provider, Zomato India, who used Pizza as the new element in the creative.
Create Collage:
After Zomato’s take on the creative slides, a number of brands took the opportunity to showcase their creative genius on Instagram.
Tata Nexon
Comicstaan
Netflix India
Amazon Prime India
Porsche India
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
