MAM
Twitter India appoints Anupam Dixit as its first industry manager
MUMBAI: Twitter India has appointed Anupam Dixit as its first industry manager in the country. The official handle of Twitter India (@TwitterIndia) tweeted out the following announcing his appointment.
As Twitter’s first industry manager in India, Dixit is responsible for providing support for Indian advertising campaigns leveraging the company’s platform for live, public conversations, while working with industry-leading marketers to increase engagement with their customers on Twitter.
Dixit has eight years of digital marketing experience and has had a front row seat to the evolution of the medium in India. In his last role, he was MTS digital marketing and ecommerce head, where he worked on the MTS internet baby campaign, which is now the most viewed brand commercial on YouTube among other award winning digital innovations.
Prior to MTS, he launched Blyk, a youth mobile messaging media platform, India; besides starting his first digital venture EveryMedia.
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
