Brands
TVS revs up global design with Italian CoE launch
MUMBAI: Talk about shifting gears. TVS Motor Company has hit the accelerator on global innovation, unveiling its new Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy. The move comes with the full acquisition of Engines Engineering S.p.A., the Italian powerhouse behind high-performance motorcycles and Motogp prototypes.
“This Centre marks a milestone in reimagining mobility,” said TVS Motor Company chairman Sudarshan Venu. “By blending Engines Engineering’s racing expertise with our global design and engineering capabilities, we aim to deliver premium, connected, and electric vehicles that set new benchmarks.”
The Italian CoE will act as a concept-to-product innovation hub, integrating world-class engineering teams to speed up product development, enhance design flexibility, and expand TVS Motor’s premium portfolio. It also strengthens Norton Motorcycles, supporting its ambition to craft modern luxury motorcycles that honour its iconic legacy while pushing the boundaries of performance.
Key focus areas include digital simulation, rapid prototyping, modular platform development, AI-driven design tools, advanced materials, and global collaboration with universities, startups, and suppliers. The initiative promises faster development cycles and a pipeline of next-generation scooters, high-displacement bikes, and electric mobility platforms.
With this move, TVS Motor is not just racing ahead in design and engineering but is steering the global motorcycle industry into a future where innovation meets performance and sustainability.
Brands
Rapido unveils new logo as it shifts to multi-modal mobility
From bike taxis to buses, cabs and travel bookings
MUMBAI: Rapido is changing gears. The homegrown mobility platform has unveiled a new brand identity as it moves beyond its origins as a bike taxi operator to position itself as a full-stack, multi-modal mobility service.
At the heart of the refresh is a redesigned logo. The earlier bike-centric symbol has been replaced with a simplified wordmark, signalling that Rapido is no longer defined by two wheels alone. The clean new look mirrors a broader ambition: to become an everyday mobility companion for millions of Indians.
The shift reflects how far the company has travelled. Rapido now facilitates over five million rides daily across more than 400 cities. What began as a bike taxi service has expanded into auto-rickshaws and cab services, along with parcel deliveries and integrated travel bookings.
Through its in-app OTA feature, users can now book flights, hotels, buses and trains without leaving the platform. The removal of the bike icon from the logo underscores this evolution from a single-category service to a comprehensive mobility ecosystem.
Rapido works with over 30 lakh registered captains across service categories. Powered by a technology-led, SaaS-driven framework, the platform aims to offer flexible earning opportunities while strengthening its footprint in tier-2 and tier-3 cities, where it has seen significant expansion and income generation.
The new identity will be rolled out across the app, captain network, marketing channels, digital platforms and on-ground assets in the coming weeks.
Rapido chief marketing officer Pawandip Singh, said the updated visual language reinforces the company’s promise to be the “Wheels of Bharat”. He added that the brand is moving beyond its origins to deliver an integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.
As Rapido trades its bike-first badge for a broader mobility mantle, the new logo marks more than a visual tweak. It signals a brand that now wants to move India in every possible way, not just on two wheels.
