Brands
TVS Motor wheels out new three-wheelers in Mexico
MUMBAI: Two and three wheeler maker TVS Motor CO (TVSM) has driven its TVS King Duramax Plus and TVS King Deluxe Plus three-wheelers into the Mexican market. Both vehicles are designed with car-like features on a three-wheel platform, offering enhanced driver and passenger comfort alongside durable, reliable engines that deliver low ownership costs.
TVS Motor Co business head Latin America Martin Corsunsky said: “The three-wheeler segment is a great space for us. We have amongst the most advanced engineering and technology and we have years of experience, from all across the globe.”
The TVS King Duramax Plus features a liquid-cooled 225 cc engine, providing best-in-class power and gradability. Additional features include all-gear-start technology, LED headlamps, tubeless tyres, and ribbed drum brakes. The vehicle offers expanded rear passenger space, driver foot-rest, and twin lockable dashboard storage, complemented by a new signature front grille design.
Meanwhile, the TVS King Deluxe Plus comes equipped with a 200 cc duralife engine and feather-touch ignition via an i-Touch button. Built on a ladder-type chassis with additional cross beams for safety, it includes a king-size driver seat, extra-large utility box, large foldable mirrors, and tubeless tyres.
Both models will be available through Motomex, TVS’s official distributor in Mexico, starting March 2025. This launch represents a significant expansion of TVS Motor Company’s presence in Latin America, reinforcing its commitment to providing efficient mobility solutions across global markets.
TVS Motor Co currently sells its products in more than 80 countries across Asia, Africa, Europe, and Latin America.
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
