Brands
TVS Motor wheels out new three-wheelers in Mexico
MUMBAI: Two and three wheeler maker TVS Motor CO (TVSM) has driven its TVS King Duramax Plus and TVS King Deluxe Plus three-wheelers into the Mexican market. Both vehicles are designed with car-like features on a three-wheel platform, offering enhanced driver and passenger comfort alongside durable, reliable engines that deliver low ownership costs.
TVS Motor Co business head Latin America Martin Corsunsky said: “The three-wheeler segment is a great space for us. We have amongst the most advanced engineering and technology and we have years of experience, from all across the globe.”
The TVS King Duramax Plus features a liquid-cooled 225 cc engine, providing best-in-class power and gradability. Additional features include all-gear-start technology, LED headlamps, tubeless tyres, and ribbed drum brakes. The vehicle offers expanded rear passenger space, driver foot-rest, and twin lockable dashboard storage, complemented by a new signature front grille design.
Meanwhile, the TVS King Deluxe Plus comes equipped with a 200 cc duralife engine and feather-touch ignition via an i-Touch button. Built on a ladder-type chassis with additional cross beams for safety, it includes a king-size driver seat, extra-large utility box, large foldable mirrors, and tubeless tyres.
Both models will be available through Motomex, TVS’s official distributor in Mexico, starting March 2025. This launch represents a significant expansion of TVS Motor Company’s presence in Latin America, reinforcing its commitment to providing efficient mobility solutions across global markets.
TVS Motor Co currently sells its products in more than 80 countries across Asia, Africa, Europe, and Latin America.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
