MAM
TVS Group’s ‘Miss.Represent’ campaign is set to transform the auto industry
Mumbai: TVS Group, a pioneering force in the automotive industry, is proud to announce a ground-breaking campaign addressing gender equality within our society. This initiative is born from TVS Group’s unwavering commitment to fostering an inclusive workforce, recognising that diversity enhances creativity, fuels innovation, and propels overall corporate excellence.
Research studies suggested by Science Magazine and the Fawcett Society have underscored a notable gender disparity within the automotive industry, with a distinct underrepresentation of women in critical roles. When investigating this issue, it was evident that the origins of this inequality can be traced back to early childhood. The images and messages encountered during these formative years play a crucial role in shaping aspirations. Notably, the prevalent use of Occupation Charts in schools predominantly features male figures in esteemed professions, inadvertently conveying that specific careers are primarily reserved for men. This early misrepresentation perpetuates a skewed perception of possibilities among young girls, steering them away from envisioning a future within these fields.
The campaign has been devised by FCB Kinnect.
In response, TVS Group has taken a pioneering step by launching an initiative that addresses this issue at its core, guided by the belief that empowering the girls of today will lead to the emergence of empowered women of tomorrow. TVS Group is actively dismantling the barriers that have historically hindered women’s active participation in the automotive industry by directing efforts towards inspiring young girls. The rationale is straightforward: TVS Group recognises that by nurturing the potential of young girls today, they are fortifying the foundation for a more robust and diverse workforce that will shape the industry’s landscape tomorrow. As a part of this visionary initiative, TVS Group will introduce a comprehensive series of interactive workshops, mentorship programs, and awareness campaigns tailored for schools and educational institutions.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
