MAM
TVS Eurogrip Tyres is ‘technical partner’ for TVS One Make Championship 2021
Mumbai: TVS Srichakra Ltd, manufacturer of two & three-wheeler and off-highway tyres will power the TVS One Make Championship 2021 as a ‘technical partner’ for the third year in a row.
The partnership entails strategic collaboration between TVS Eurogrip and TVS Apache brands and all motorcycles in the One Make racing event will be shod with custom-designed TVS Eurogrip race tyres. The racing event will be conducted in five rounds at Madras Motor Race Track (MMRT) circuit starting from 21 August.
Speaking on the occasion, TVS Srichakra Ltd, chief technology officer (R&D), V Sivaramakrishnan said, “Machines are always built to the specifications of FMSCI and on straight parts of the track, every racer worth their salt is as good as the other. It is through superior cornering that races are won, and that’s where the tyres play a crucial role. Our tyres are designed to give expert riders the confidence to negotiate corners with laser-sharp precision at high speeds. We are looking forward to another year of this exciting association with TVS One Make Championship.”
TVS Racing is the pioneer of One Make Championship in the country, being the first Indian manufacturer to introduce the championship in India in 1994. The championship has been a platform for two-wheeler racing enthusiasts and has given them the opportunity to become champions. The TVS Apache series of motorcycles have been built over the years on this racing DNA.
This year’s edition will see TVS Eurogrip’s flagship products Protorq Extreme (Zero Degree Steel Belt Radial tyres) and Remora adorning TVS Apache RR310 and TVS Apache RTR 200 4V motorcycles.
While talking about the partnership, TVS Srichakra Ltd executive vice president, P Madhavan said, “TVS Eurogrip has had a long-standing relationship with TVS Motor Company and we are glad to be strategically associated with TVS Racing. As we sign on for the third year in a row as technical partners for TVS One Make Championship, we remain committed towards strengthening two-wheeler racing in India and offering world-class high-performance products for today’s new-age bikers.”
VP (R&D and TVS Racing) R Babu commenting on the association, said, “We at TVS Racing, India’s first factory racing team, have been consistently working to improve the performance of the machine and the riders in the TVS One Make Championship year on year. With enhanced feedback from the TVS Eurogrip, the rider will feel more confident in the race and will gradually progress with outstanding results in TVS Apache RR310 and TVS Apache RTR 200 4V categories. We look forward to the continued fruitful association with TVS Srichakra Ltd.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
