MAM
TVH ropes in Viswanathan Anand as brand ambassador
MUMBAI: Real estate developer TVH has roped in World Chess Champion Viswanathan Anand as its brand ambassador.
One of the reasons for tapping Anand is that the realty company operates predominantly in south India.
TVH Group of Companies chairman N Ravichandran said, “We were on the lookout for a brand ambassador for some time and in Viswanathan Anand, we found the perfect answer. He reflects our values – mentally strong, innovative in every move with quick response and of course is someone from our own Chennai. The most important is the credibility factor that is associated with him.”
The TVH brand has created a niche by offering the value proposition of being a customer centric real estate brand with focus on quality, price and ethical approach. It is entering into a new market segment by launching a super premium project at Adyar named Quadrant.
The new brand by TVH is an attempt to access newer markets globally with NRI community.
Anand said, “I am indeed happy to be associated with a solid brand like TVH. Having experienced the professionalism and customer centric services offered by TVH, it was but natural to say yes when approached to be the brand ambassador for this fast growing company. I believe this association will grow in strength in the years to come.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
