MAM
TVF partners Furlenco in ‘Truth Or Dare With Dad’
MUMBAI: While the world is raving about Huffington Post’s digital video series ‘Talk To Me’ that urges children to interview their parents, India’s own digital content and web series pioneer TVF has come up with its own variant of the same, only with an added dose of laughter. Calling it an infomercial, The Viral Fever has partnered with furniture rental brand Furlenco to launch ‘Truth or Dare with Dad’.
Truth or Dare with Dad is a hilarious sketch between father and son and friend, as they go through a grueling fun game of Truth or Dare. Starring everyone’s favorite from the TVF team, Jitendra Kumar (lovingly known as Jeetu!) enjoy the infomercial as Jeetu teaches his Dad the game and learns many a new thing along the way!
Commenting on the launch, Furlenco CEO and founder Ajith Mohan Karimpana said, “TVF is an immensely popular youth-centric digital content platform in our country, which boasts of more than 15,00,000 viewers. The idea of launching an infomercial with TVF came from a simple thought of introducing Furlenco to the youth of this city as well as all the other metropolitan cities, who are also our target group. We aim to make aspirations of Pune’s aspirers more accessible by providing premium designer furniture on rent. They can now Have Everything and Buy Nothing.”
Having pioneered the web series genre in India and created two very successful web series Permanent Roommates and Pitchers, The Viral Fever (TVF) ‘s founder Arunabh Kumar added, “Furlenco has made lives of young working professionals simpler without burning a hole in their pockets. As the fan base of TVF is primarily the youth – this collaboration was really exciting for us.”
Truth or Dare with Dad is written by Chandan Kumar and directed by Raghav Subbu from Team TVF.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
