MAM
TV18 realigns ad sales operations
MUMBAI: The Raghav Bahl promoted Television Eighteen has embarked upon a big and aggressive expansion not only into the online media, but also leveraging on the strengths of the ‘CNBC universe’ in order to cash in on the advertising boom.
Thus, TV18 Media Networks, the ad sales division of the group has realigned ad sales operations to strengthen and capitalize on the TV18 Group’s television, online and mobile media properties.
According to TV18 Media Networks CEO B Saikumar, “The kind of growth our TV18 network has seen, the challenge now is to do justice to individual products and revenue streams.”
The business news channels, the online ventures, the CNBC bestsellers CD division and Focus (the ground events division have, thus, been grouped under an umbrella brand loosely referred to as the ‘CNBC Universe’.
Streamlining the responsibilities of key professionals like Raj Kamath, Anil Uniyal and Sanjay Dua is one such move in this direction, says Sai Kumar. Reason: create ‘new touch points’ for clients and offer better business solutions, which all would add to the company’s revenues.
For example, Kamath’s role has been expanded from handling sales activities of CNN-IBN to be in charge of ad sales inventories of the TV18 Network (business and general news channels).
Uniyal, who earlier handled the west and south Indian regions of TV18 business channel, has been given the added responsibility of ‘CNBC Universe’. Dua, who earlier was responsible for north and eastern markets of India for the four channels (CNBC TV18, Awaaz, CNN-IBN & IBN7) will henceforth oversee CNN-IBN and IBN7 and possible local channels in the near future.
This significant change is indication that the group has done away with regional head portfolios and placing four professionals of the company in charge of coordinating the sales activities of various products with each of them reporting into Kamath who is answerable to Sai Kumar.
Reinstated what SaiKumar has said, Kamath adds that through this streamlined process, the clients will be offered an integrated marketing communication via the multi-media platform.
Dua points out that the new structure will ‘help further in creation and optimizing’ of the brand clout of the TV18 Network. Though the Hindi news channel space is cluttered, for Dua IBN7 is bringing in more brands on board that have a national profile instead of mere regional appeal.
The restructuring drive is also aimed at future plans of the TV18 Group, which includes expanding further into the web space through acquisitions and making forays into markets and language that have not been tapped by the company.
As Sai Kumar points out, the group is poised to leap into the next level of growth as newer operations near profitability levels.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
