MAM
TV most preferred medium in the UK: BSkyB survey
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are the findings of the independent research done for the News Corp owned British Sky Broadcasting.
The survey of UK’s consumers completed by ICM found that 56 per cent use television as their main source of news, and 77 per cent feel the TV is more entertaining than national newspapers or radio.
When asked which medium they “could not do without,” more than twice as many people said TV than the national press or radio, the survey found.
The research also suggested that the popularity of television programming is matched by viewers’ preference of TV commercials over other types of advertising. Consumers are 13 times more likely to identify TV advertisements as the most “entertaining, interesting or enjoyable” in preference to ads in newspapers or on the radio.
TV ads, says the ICM research, also deliver a stronger call to action than those in other media: 56 per cent of consumers say they are most likely to respond to TV ads compared with the national press (24 per cent) or radio (four per cent).
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
