MAM
Turner, Mobile2Win ink interactive wireless solutions deal
MUMBAI: Turner International India Pvt. Ltd. has entered into a strategic tie-up with Mobile2win India in order to capitalise on the expanding wireless and emerging technologies business in India.
The company announced that the new short code for Turner’s channels – CNN, Cartoon Network and Pogo – will be 8558.
Turner International India Pvt. Ltd managing director Anshuman Misra said, “Globally, wireless has become a huge industry and is a technology of the future, which can only grow. With the exponential growth of mobile users in India, wireless activity integrated with television is an exciting medium of increasing viewership, viewer interactivity and ensuring that our content is available anytime and anyplace, in an interactive and easy-to-use format, on as many platforms possible.”
“In order to maintain our leadership in this rapidly changing and dynamic industry, it is imperative that we move with the times. Keeping our past successes with this medium in mind, I am positive that our association with Mobile2win will prove fruitful while adding more value to our many loyal viewers across India,” he added.
Mobile2win India head – alliances Shefali Sardudkar added, “Mobile2win, with its expertise in creating effective interactive solutions and rich content will add value to Turner India by offering innovative wireless solutions to its viewers. The already popular shows and characters of Cartoon Network and Pogo will now be available on the small screen in a variety of genres, while CNN viewers can enter SMS contests as well.”
Mobile2win will create SMS and IVRS solutions and also, premium mobile content like ringtones, wallpapers, themes, MMS cards and games. Going forward, Mobile2win will also create a WAP site for the Turner group, to showcase the content of Cartoon Network, Pogo and CNN that will be available for download.
Kids can now participate in SMS contests developed for Pogo’s fourth original production Bam! Bam! Bam! Gir Pade Hum and Pogo Amazing Kids Awards 2005, via the new short code 8558.
As the year progresses, Cartoon Network’s Toon Cricket 2005 will also add mobile interactivity to their promotional plans. Further, CNN will also use the medium to offer SMS contests.
Brands
Travelxp launches HD French feed on Orange
Channel 119 debut expands reach across France and territories
MUMBAI: Travelxp has tuned into a bigger French audience, launching its dedicated HD feed on Orange France and stepping up its push across Europe.
From 5 February, the global travel channel is available on channel 119 in the operator’s Basic package under the “Discovery & Lifestyle” category. The rollout is not limited to mainland France. It stretches across French overseas departments and collectivities including Guadeloupe, Martinique, Guyana, La Réunion and Mayotte, along with Saint Pierre and Miquelon, Saint Barthélemy, Saint Martin, Wallis and Futuna and French Polynesia. Monaco and Andorra are also part of the footprint.
In effect, Travelxp has planted its flag across France and 12 additional French speaking territories in one sweep.
The move strengthens the broadcaster’s European distribution strategy and bolsters its dedicated French feed, offering high definition travel programming known for cinematic visuals and culturally rooted storytelling. From destination led series and heritage deep dives to culinary trails and immersive local experiences, the content is crafted for viewers with a taste for the world beyond their doorstep.
Travelxp managing director Europe and Africa Sumant Bahl, said the Orange partnership reinforces the brand’s steady momentum across Europe. He described France and its extended territories as central to the network’s regional strategy, adding that the launch allows Travelxp to deliver premium travel stories to a globally curious and discerning audience.
With this latest addition, Travelxp is not just expanding distribution. It is extending an invitation to travel, one channel click at a time.
