Brands
Tulips launches adult diaper pants with Boman Irani as new ambassador
MUMBAI: Tulips has officially entered India’s adult hygiene category with the launch of Tulips adult diaper pants, roping in Bollywood veteran Boman Irani as the face of its new ‘Life par full control’ campaign. The initiative seeks to start a national conversation and tackle the stigma around adult diaper use.
The diapers feature an aloe vera–coated inner sheet for comfort, advanced leak protection for up to 10 hours with an acquisition deposition layer (ADL), odour lock technology for day-long freshness, and tear-away side panels for easy removal. Designed in a unisex pull-up style across all sizes, they resemble regular underwear, offering dignity and confidence to users.
Speaking at the launch, Tulips, director, Rahul Jain explained, “Lifestyle-related health issues mean many seniors face urinary incontinence, yet only 2 per cent of the Indian market adopts adult diapers. Our short film with Irani encourages seniors to see diapers as a tool for independence, not a symbol of dependence.”
Boman Irani added, “Age should not mean limitation. Tulips adult diaper pants allow seniors to live with comfort, independence and self-respect.”
Tulips has a legacy of innovation, from introducing India’s first 100 per cent flushable wet wipes in 2017 to developing Covid swabs during the pandemic. With over 60 million units sold annually across 17 countries, the brand continues to prioritise real-life solutions and consumer trust.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
