Brands
Tudum shines in Times Square: Bangalore’s culinary gem takes center stage
Mumbai: In a historic moment, Tudum the pioneer of festive dining in India orchestrated a breathtaking spectacle, setting a new benchmark in the world of hospitality by taking over Times Square in New York.
In an effort to create pre-launch buzz, spark curiosity and reach out to a global audience, Tudum has accomplished a significant feat by becoming the first-ever hospitality brand from Bangalore to grace the prestigious Times Square advertising space in New York City. The Times Square advertisement, an artful creation offered an enticing peek into Tudum’s enchanting world. It transported viewers from all over the world into a realm where each bite is a harmony of flavours, and every instant is an exhilarating adventure.
Talking about this pre-launch campaign, Tudum co-founder Likith Shetty said,” At Tudum, we believe that dining is not just about food; it’s a celebration of life. Our Times Square debut is a testament to our commitment to bringing this celebration to the world. We wanted to spark curiosity, generate excitement, and ignite the imagination of a global audience. Times Square, with its iconic status, was the perfect canvas for us to introduce Tudum’s unique blend of dining and entertainment. We invite everyone to join us on this extraordinary journey as we redefine the culinary landscape in Bangalore. Tudum is not just a restaurant; it’s a sensory wonderland where every moment is a celebration of life.”
Adding to this, Tudum co-founder Faizan Khan said, “This sneak peek is just the start, offering a glimpse of the extraordinary dining experience Tudum is set to unveil, redefining Bangalore’s culinary scene.Times Square, famously known as “The Crossroads of the World,” stands as the pinnacle of iconic advertising locales, where brands worldwide gather to leave their mark. By featuring Tudum in Times Square, we have ensured that the brand shines prominently on the global stage, sparking conversations about the remarkable celebration soon to embrace Bangalore.”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
