MAM
TTL integrates all brands under Docomo
BANGALORE: Telecom major Tata Teleservices Ltd (TTL) today unveiled a technology agnostic structure to leverage emerging market opportunities. To this end, the company has brought its CDMA, GSM, 3G and Photon platforms under one brand – Docomo.
Starting today all its non-Docomo subscribers (excluding T24 subscribers) will be migrated to Docomo.
“This marks TTL’s evolution from being just an access provider to a multi-platform telecom applications and solutions organisation with one single brand – Tata Docomo-for customer connect, ease and delight,” said TTL executive president of Mobility Business Deepak Gulati. “Our new strategy will unify our brands and unlock the synergies across CDMA, GSM and 3G platforms and will enable us to give our Tata customers a new world of telecom and lifestyle impacting experiences.”
“Our research shows that customers are not interested in the technology that is used to bring a service to them, just the end result,” revealed TTL Regional Head (South) Yatish Mehrotra.
Also starting today, to create awareness about its brand integration, a new multi-media campaign will be rolled out by TTL. “We will be using a 360 degree approach – across mediums – this includes television, print, outdoor, in-store, etc. A mutli-media campaign strategy is being worked on,” said Mehrotra.
Three TVCs have been shot, out of which two will start airing on the national general entertainment channels today. Regional channels and/or sports and news channels may also be used once the communications in regional languages are ready.
Rediffusion handles the creative work and Lodestar the media buying duties for TTL.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
