MAM
TTL integrates all brands under Docomo
BANGALORE: Telecom major Tata Teleservices Ltd (TTL) today unveiled a technology agnostic structure to leverage emerging market opportunities. To this end, the company has brought its CDMA, GSM, 3G and Photon platforms under one brand – Docomo.
Starting today all its non-Docomo subscribers (excluding T24 subscribers) will be migrated to Docomo.
“This marks TTL’s evolution from being just an access provider to a multi-platform telecom applications and solutions organisation with one single brand – Tata Docomo-for customer connect, ease and delight,” said TTL executive president of Mobility Business Deepak Gulati. “Our new strategy will unify our brands and unlock the synergies across CDMA, GSM and 3G platforms and will enable us to give our Tata customers a new world of telecom and lifestyle impacting experiences.”
“Our research shows that customers are not interested in the technology that is used to bring a service to them, just the end result,” revealed TTL Regional Head (South) Yatish Mehrotra.
Also starting today, to create awareness about its brand integration, a new multi-media campaign will be rolled out by TTL. “We will be using a 360 degree approach – across mediums – this includes television, print, outdoor, in-store, etc. A mutli-media campaign strategy is being worked on,” said Mehrotra.
Three TVCs have been shot, out of which two will start airing on the national general entertainment channels today. Regional channels and/or sports and news channels may also be used once the communications in regional languages are ready.
Rediffusion handles the creative work and Lodestar the media buying duties for TTL.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
