Brands
Truefitt & Hill Marks 218th anniversary with DVC launch
Mumbai: Truefitt & Hill, the world’s oldest barbershop, is thrilled to commemorate its remarkable 218-year legacy with an exhilarating video campaign. This milestone coincides with the spirited Cricket World Cup taking place in India, making it an even more special occasion. As a brand synonymous with both the gentlemanly spirit of the World Cup and the diverse cultural tapestry of India, Truefitt & Hill extends a warm invitation to its cherished patrons to join in the festivities, with exclusive offers that you won’t want to miss.
Truefitt & Hill celebrated its 218th anniversary in a grand fashion. The anniversary video campaign was a spectacular collaboration, featuring 218 influencers and content creators from across India.
The 218 influencers who partnered with Truefitt & Hill enthusiastically joined the initiative, emphasising the significance of the video campaign as it commemorated the brand’s remarkable 218-year journey with an interesting trivia. They highlighted their commitment to providing patrons with enhanced expertise and keen attention to detail in grooming services. The collaborative video achieved significant success by reaching a broad viewership, amassing 13.5 million followers, and generating a remarkable increase in engagement on October 21st when the campaign was launched at 12 PM across India. Each influencer individually garnered approximately 15,000 views on their live video, resulting in a combined viewership of nearly 3.5 million on a single video.
Throughout that celebratory week and during the ongoing Cricket World Cup, Truefitt & Hill’s patrons, including their dedicated and cricket-loving customers, played a significant role in creating a truly unforgettable and captivating celebration. The Cricket World Cup, renowned for its gentility and grandeur, perfectly aligned with Truefitt & Hill’s values. To enhance that special occasion, Truefitt & Hill was delighted to introduce a time-limited promotion. Any customer who spent Rs 10,000 or more in a Tier 1 city, or Rs 7,500 or more in a Tier 2 city where Truefitt & Hill barbershop is present, received a scratch card filled with enticing rewards, including royal grooming services, exciting grooming memberships, and more.
On the occasion of the anniversary, Lloyds Luxuries Ltd MD Prannay Dokkania said, “On our 218th anniversary, amidst the excitement of the Cricket World Cup in India, Truefitt & Hill takes great pride in celebrating our enduring legacy. We’ve embarked on an exhilarating video campaign, joining hands with 218 Influencers and Content Creators across India. This milestone celebration not only signifies our commitment to delivering premium grooming services but also reflects the spirit of the World Cup and the vibrant tapestry of India. As we move forward, we will ensure that our cherished patrons continue to experience the best in grooming excellence.”
The focal point of this grand celebration unfolded on Truefitt & Hill’s official Instagram account. The anniversary video premiere of the celebratory campaign emphasized the brand’s unwavering commitment to consistently delivering premium grooming services to its patrons throughout the years. This commitment was set to continue into the future, embracing modern techniques and advancements in the field of grooming.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
