Brands
Truefitt & Hill Marks 218th anniversary with DVC launch
Mumbai: Truefitt & Hill, the world’s oldest barbershop, is thrilled to commemorate its remarkable 218-year legacy with an exhilarating video campaign. This milestone coincides with the spirited Cricket World Cup taking place in India, making it an even more special occasion. As a brand synonymous with both the gentlemanly spirit of the World Cup and the diverse cultural tapestry of India, Truefitt & Hill extends a warm invitation to its cherished patrons to join in the festivities, with exclusive offers that you won’t want to miss.
Truefitt & Hill celebrated its 218th anniversary in a grand fashion. The anniversary video campaign was a spectacular collaboration, featuring 218 influencers and content creators from across India.
The 218 influencers who partnered with Truefitt & Hill enthusiastically joined the initiative, emphasising the significance of the video campaign as it commemorated the brand’s remarkable 218-year journey with an interesting trivia. They highlighted their commitment to providing patrons with enhanced expertise and keen attention to detail in grooming services. The collaborative video achieved significant success by reaching a broad viewership, amassing 13.5 million followers, and generating a remarkable increase in engagement on October 21st when the campaign was launched at 12 PM across India. Each influencer individually garnered approximately 15,000 views on their live video, resulting in a combined viewership of nearly 3.5 million on a single video.
Throughout that celebratory week and during the ongoing Cricket World Cup, Truefitt & Hill’s patrons, including their dedicated and cricket-loving customers, played a significant role in creating a truly unforgettable and captivating celebration. The Cricket World Cup, renowned for its gentility and grandeur, perfectly aligned with Truefitt & Hill’s values. To enhance that special occasion, Truefitt & Hill was delighted to introduce a time-limited promotion. Any customer who spent Rs 10,000 or more in a Tier 1 city, or Rs 7,500 or more in a Tier 2 city where Truefitt & Hill barbershop is present, received a scratch card filled with enticing rewards, including royal grooming services, exciting grooming memberships, and more.
On the occasion of the anniversary, Lloyds Luxuries Ltd MD Prannay Dokkania said, “On our 218th anniversary, amidst the excitement of the Cricket World Cup in India, Truefitt & Hill takes great pride in celebrating our enduring legacy. We’ve embarked on an exhilarating video campaign, joining hands with 218 Influencers and Content Creators across India. This milestone celebration not only signifies our commitment to delivering premium grooming services but also reflects the spirit of the World Cup and the vibrant tapestry of India. As we move forward, we will ensure that our cherished patrons continue to experience the best in grooming excellence.”
The focal point of this grand celebration unfolded on Truefitt & Hill’s official Instagram account. The anniversary video premiere of the celebratory campaign emphasized the brand’s unwavering commitment to consistently delivering premium grooming services to its patrons throughout the years. This commitment was set to continue into the future, embracing modern techniques and advancements in the field of grooming.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
