MAM
Truebil announces ‘sober’ campaign for safer driving
MUMBAI: Truebil, an omni-channel platform for buying and selling of pre-owned cars, launched its ‘I am sober’ campaign, aimed at ensuring a safe and secure night of merrymaking for its users this New Year’s eve.
During the campaign, users who bought cars from Truebil outlets on 31 December were provided with breathalyser equipped car keys. The breathalyser and the car keys will both be fitted with a nano-chip and the car keys will only unlock if the driver’s alcohol consumption limit is within the legal amount. To avoid any inconvenience Truebil ensured it sent out its own drivers to pick up and drop off customers who were above the legal alcohol limit.
Drunken driving is one of the major factors for fatal road-accidents in the country, with Delhi alone reporting the prosecution of as many as 28,006 motorists for driving under the influence last year. The problem assumes epic proportions during New Year’s Eve, when people attend numerous parties during a single night and often drive recklessly on a ‘high.’ With the government, bars, restaurants and many public-service bodies also making arrangements such as booking cabs, providing temporary stay-ins or drop-off facilities, Truebil’s initiative provides further strength to the arrangements required to make the last night of 2017 a joyous one for everybody.
Truebil co-founder and chief of marketing and growth Shubh Bansal says, “The amount of DUI cases and drunken driving related accidents reaches a peak every New Year’s eve, and even after numerous efforts, the pattern repeats itself every year. We at Truebil decided to contribute towards ensuring safety on the last night of 2017 by ensuring our users are not able even start their vehicles if they have consumed alcohol above the legal limit. This initiative has been initiated considering the long-term benefit of our users while ensuring that they begin the New Year in a joyous note instead of dealing with the repercussions of a drunk driving induced accident.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
