Brands
TRRAIN partners with JP Morgan to support 3000 women employees in retail sector
MUMBAI: TRRAIN, a not for profit organisation, in partnership with JP Morgan has launched a rapid response program with the aim to assist 3000 women employees in the retail sector whose livelihoods have been impacted as a result of the Covid2019 crisis.
The program will support women in Mumbai, Delhi, and Bangalore who have lost jobs or income and provide immediate relief in the form of an income bridge for three months until they can seek alternative employment.
TRRAIN has also partnered with Haqdarshak, a technology platform that connects citizens with their eligible schemes, to link beneficiaries and their families to appropriate government schemes. It is also collaborating with industry leaders such as RAI, Images Safexpress, Marks & Spencer Reliance India, Siyarams, DLF-Mall, Inorbit, Levis and through Give India’s platform for donors, to expand its efforts to reach more individuals impacted in the retail sector.
TRRAIN founder BS Nagesh said, “The Rs 1.2 crore program will support 3000 women and their families. A huge number of women workforce in the retail sector have found it challenging to sustain their incomes due to country-wide lockdowns. Many of them are the sole breadwinners for their families and are most likely to have lost their employment or may not receive salaries in the coming months. This program will provide access to capital to help such individuals tide over their immediate financial needs.”
All beneficiaries of the rapid response program will be on-boarded onto the TRRAIN Circle mobile app and will have access to counseling services over the phone, and e-learning skills training.
JP Morgan head – CSR & philanthropic initiatives Maneesha Chadha said, “This philanthropic investment is part of our global commitment to address the immediate needs of hard-hit communities and help boost an inclusive economic recovery. The retail industry employs a number of women who have been disproportionately impacted in the current situation. This initiative will help such women get access to critical support through which they and their families can overcome immediate financial challenges as well as use the opportunity to ensure their long-term financial health. We are proud to partner with TRRAIN on this important initiative.”
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
