MAM
Triton to work on Amorettos Juice Café ad account
NEW DELHI: Amorettos Retail Private Limited has shifted the advertising account of its chain of juice bars `Amorettos Juice Café’ from Euro RSCG to Triton Communications, Delhi office.
The appointment of new agency was confirmed by Amorettos head of marketing Gurpreet Kaur Wasi.
“The brief given to Triton includes glamorization of juices. The idea is to make juices more fashionable and contemporary and give our chain a pub-like feel,” said Wasi.
Though there are road-side juice shops, the development of the organised players in this segment is yet to take place. And Amorettos is trying to carve a niche for itself in this segment but with a difference.
“We are the first ones to come up with the concept of juice bars in the country. It’s a popular concept abroad but out-of-the-home juices consumption is yet to pick up here. And the kind of temperature we have here, juice makes lot of sense,” added Wasi.
According to Wasi, the company is planning to 28 outlets by the end of this year. Amorettos is currently present in three metropolitan cities Delhi, Mumbai and Kolkata with nine outlets.
“The mandate includes increasing the traffic at Amorettos outlets through mix of advertisements and below-the-line activities. We are trying to capitalise on certain occasions through events at the outlet level. We are targeting youth and objective is to convey the message that they can have good time amidst a fun-filled ambience,” said Triton Communications, executive director, Vivek Srivastava. Besides print, the media strategy will also include radio advertisements.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
