MAM
Triton to handle Combbos account
MUMBAI: Creative agency Triton Communications has won the creative and digital duties for Combbos following a multi-agency pitch. The account will be handled out of the agency‘s Delhi office.
A source said that the media duties for the account will also be awarded to Triton, but an official confirmation will be given only later this week.
Triton Communications Delhi branch head Rohit Madhusudan confirmed that the agency had won the creative and digital duties for Combbos.
The pitch was lead by Triton Communications CSD Prashant Mishra and creative director Subroto Mitra.
Triton Communications was established in 1991 and has offices in Delhi, Ahmedabad, Pune, Mumbai and Bangalore. Its clients include Adani Wilmar Ltd, A.B. Jewels, Add Gel Pens, Silk Mark Organisation of India, Ministry of Textile, GOI, Department of Information & Publicity, Government of Karnataka, Department of Information & Publicity, GOK, Desai Brothers Ltd, Eureka Forbes Ltd, Force Motors Ltd, Government of NCT of Delhi, Greaves Cotton Ltd, Hamdard, Indus Steels & Alloys Pvt. Ltd, Ministry of Railways, Government of India, National Egg Co-ordination Committee (NECC), Orient Papers & Industries Ltd, United Breweries Ltd, Vadilal, Videocon Industries Ltd, Venky‘s (India) Ltd, Vini Pvt. Ltd, Wagh Bakri, Yes Bank Ltd and Zydus Wellness.
Combbos is the first venture from SANS Retail Ventures. An authorised e-tailer working with a network of consumer electronics, home appliances, entertainment gadgets, IT and mobile manufacturers/establishments, Combbos is an e-commerce platform that provides good bargains. The platform was put to beta testing in September 2011 and has been operational since then.
MAM
Birla Opus unveils ‘Dil Aise Eid Manaye’ digital film
New campaign celebrates family reunion and home transformation for Eid.
MUMBAI: Birla Opus just painted Eid with heart because when the family arrives, even the walls start smiling wider. Birla Opus Paints, the decorative paints brand from Aditya Birla Group’s Grasim Industries, has launched its new digital film ‘Dil Aise Eid Manaye’ ahead of Eid celebrations. Rooted in the brand’s philosophy of Duniya Ko Rang Do, the campaign captures how colours, homes and relationships come alive when families reunite under one roof during the festival.
The film tells the touching story of a young boy initially upset as his home is repainted and rearranged to welcome extended family for Eid. As cousins arrive, the house fills with laughter, shared moments and an impromptu cricket match, turning what felt like disruption into pure delight. The narrative shows how festivities grow louder, warmer and more meaningful when shared, with freshly painted walls quietly becoming the perfect canvas for joy.
Birla Opus Paints head of marketing Inderpreet Singh said, “Eid is a festival that celebrates unity, gratitude and the joy of being surrounded by loved ones. With ‘Dil Aise Eid Manaye’, we wanted to tell a story that resonates with families across India and highlights how beautiful walls uplift the festive spirit.”
Leo India chief creative officer Sachin Kamble added, “This film beautifully captures how a young boy comes to realise that no celebration is ever truly complete without the people we love. It’s in these shared moments of togetherness, warmth, and connection that celebrations find their true meaning.”
Conceptualised by Leo India, the film will run across Youtube, Instagram, Facebook and other social platforms. In a festival where colours dissolve boundaries and emotions rise, Birla Opus isn’t just colouring walls, it’s quietly reminding us that the best shade of home is the one painted with people we love.
