MAM
Triton to handle Combbos account
MUMBAI: Creative agency Triton Communications has won the creative and digital duties for Combbos following a multi-agency pitch. The account will be handled out of the agency‘s Delhi office.
A source said that the media duties for the account will also be awarded to Triton, but an official confirmation will be given only later this week.
Triton Communications Delhi branch head Rohit Madhusudan confirmed that the agency had won the creative and digital duties for Combbos.
The pitch was lead by Triton Communications CSD Prashant Mishra and creative director Subroto Mitra.
Triton Communications was established in 1991 and has offices in Delhi, Ahmedabad, Pune, Mumbai and Bangalore. Its clients include Adani Wilmar Ltd, A.B. Jewels, Add Gel Pens, Silk Mark Organisation of India, Ministry of Textile, GOI, Department of Information & Publicity, Government of Karnataka, Department of Information & Publicity, GOK, Desai Brothers Ltd, Eureka Forbes Ltd, Force Motors Ltd, Government of NCT of Delhi, Greaves Cotton Ltd, Hamdard, Indus Steels & Alloys Pvt. Ltd, Ministry of Railways, Government of India, National Egg Co-ordination Committee (NECC), Orient Papers & Industries Ltd, United Breweries Ltd, Vadilal, Videocon Industries Ltd, Venky‘s (India) Ltd, Vini Pvt. Ltd, Wagh Bakri, Yes Bank Ltd and Zydus Wellness.
Combbos is the first venture from SANS Retail Ventures. An authorised e-tailer working with a network of consumer electronics, home appliances, entertainment gadgets, IT and mobile manufacturers/establishments, Combbos is an e-commerce platform that provides good bargains. The platform was put to beta testing in September 2011 and has been operational since then.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
