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Trinity Entertainment partners with Dabang Delhi for Pro Kabaddi League
Mumbai: Trinity Entertainment and strategic consultants has joined hands with Dabang Delhi Kabaddi Club as the official marketing partner for the glorious tenth edition of the Pro Kabaddi League (PKL). As part of this partnership, Trinity will spearhead a comprehensive marketing strategy, encompassing on-ground activations and an ambitious ATL campaign. Their meticulously crafted media plan is set to dominate Delhi’s landscape, starting from the Republic Day weekend, ensuring maximum visibility and engagement.
Trinity Entertainment’s creative director and managing director Fahad Chowdhary said, “We are thrilled to join forces with Dabang Delhi Kabaddi Club for the marquee 10th edition of Pro Kabaddi League. Our goal is to enhance the fan experience, promote the team’s achievements, and contribute to the overall success of PKL. Together, we aim to create lasting memories for fans and position Dabang Delhi as a force to be reckoned with in the world of Kabaddi.”
The Spokesperson of Do it Sports CEO DDKC M. Durganath Wagle said, “We are elated to onboard Trinity as our strategic partner. We are confident that proven track record in delivering exceptional marketing strategies will help us achieve our targets. We believe this partnership will take us a step forward in the tenth edition of Pro Kabaddi League, enabling us to reach a larger audience, ensuring maximum visibility and engagement.”
Trinity’s approach extends beyond traditional strategies, with a focus on day-to-day content creation and campaigns uniquely tailored around the franchise’s table position. This innovative tactic aims to bridge the gap between Dabang Delhi’s athletes and their dedicated fan base, creating an immersive and interactive experience.
Notably, Pro Kabaddi League stands as the second-most followed league in India after the IPL, with live broadcasts on premier channels like Star Sports, Hotstar, and other Disney Star TV networks. Trinity’s involvement is poised to elevate the league’s reach and impact. Dabang Delhi Kabaddi Club, boasting one championship title and a consistent top-performing record in the league, brings a rich history and competitive spirit to the partnership. Trinity is enthusiastic about contributing to the team’s success both on and off the mat.
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YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
