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Trinity Entertainment partners with Dabang Delhi for Pro Kabaddi League
Mumbai: Trinity Entertainment and strategic consultants has joined hands with Dabang Delhi Kabaddi Club as the official marketing partner for the glorious tenth edition of the Pro Kabaddi League (PKL). As part of this partnership, Trinity will spearhead a comprehensive marketing strategy, encompassing on-ground activations and an ambitious ATL campaign. Their meticulously crafted media plan is set to dominate Delhi’s landscape, starting from the Republic Day weekend, ensuring maximum visibility and engagement.
Trinity Entertainment’s creative director and managing director Fahad Chowdhary said, “We are thrilled to join forces with Dabang Delhi Kabaddi Club for the marquee 10th edition of Pro Kabaddi League. Our goal is to enhance the fan experience, promote the team’s achievements, and contribute to the overall success of PKL. Together, we aim to create lasting memories for fans and position Dabang Delhi as a force to be reckoned with in the world of Kabaddi.”
The Spokesperson of Do it Sports CEO DDKC M. Durganath Wagle said, “We are elated to onboard Trinity as our strategic partner. We are confident that proven track record in delivering exceptional marketing strategies will help us achieve our targets. We believe this partnership will take us a step forward in the tenth edition of Pro Kabaddi League, enabling us to reach a larger audience, ensuring maximum visibility and engagement.”
Trinity’s approach extends beyond traditional strategies, with a focus on day-to-day content creation and campaigns uniquely tailored around the franchise’s table position. This innovative tactic aims to bridge the gap between Dabang Delhi’s athletes and their dedicated fan base, creating an immersive and interactive experience.
Notably, Pro Kabaddi League stands as the second-most followed league in India after the IPL, with live broadcasts on premier channels like Star Sports, Hotstar, and other Disney Star TV networks. Trinity’s involvement is poised to elevate the league’s reach and impact. Dabang Delhi Kabaddi Club, boasting one championship title and a consistent top-performing record in the league, brings a rich history and competitive spirit to the partnership. Trinity is enthusiastic about contributing to the team’s success both on and off the mat.
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YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
