MAM
Tribal DDB’s Bagchi and Rapp India’s George get additional charge
MUMBAI: DDB Mudra Group‘s digital agency Tribal DDB and multi-channel agency RAPP India have given additional responsibilities to Saugata Bagchi and Bijoe George.
George, who is vice-president of RAPP India, will now handle the agency‘s operations in the West and South. He will also continue to lead RAPP‘s key client in India, HP.
While, Tribal DDB VP Bagchi will now be in charge of the West and South operations for Tribal DDB through Mumbai and Bangalore offices.
Both, George and Bagchi will continue to report to Tribal DDB and Rapp India president Venkat Mallik.
Mallik said, “We have had a very good 2012 for both Tribal DDB and RAPP. The new structure with expanded roles for Bijoe and Saugata will help us leverage their skills better &build on the progress we have made in 2012. The year 2013 should see us deepening our capabilities anddelivering higher quality business and creative solutions for our clients while we build RAPP and Tribal DDB into stronger bigger communications agencies.”
Bagchi said, “We‘ve had a strong hold in the western market and were able to further consolidate it in 2012. I am very excited about this new opportunity and believe that with our new improved digital skill sets, our clients in Southern India will increasingly contribute to the fast pace of growth that we‘ve set for Tribal DDB India.”
“Over the last few years RAPP India has won many blue chip clients and 2013 would further propel our growth story. It would be exciting to lead this growth and transformation. Given RAPP‘s legacy in the data analytics space combined with its media neutral offering, clients across verticals will find the RAPP proposition a compelling one,” George said.
MAM
Yes Madam introduces 0 per cent commission for pregnant service partners
Home salon platform supports over 7,500 beauty professionals with new welfare policy.
MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.
Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.
Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.
Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”
Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”
Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.
In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.
