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Trent Ltd’s Ad Spend at Rs 8.56 crore in Q3-2014
BENGALURU: The Tata group’s department store operator Trent Limited spent the second highest amount of Rs.8.56 crores in Q3-2014 amongst the preceding seven quarters towards advertising and sales promotion (Ad Spend). Earlier, during Q3-2013 the company had an ad Spend of Rs 10.16 crore, the highest across seven quarters from Q1-2013 to Q3-2014. (Note : Rs 1 crore = Rs.100 Lakhs = Rs 10 million = Rs.100,00,000).
Trent Limited was established in 1998 as a part of the Tata group. It operates the retail store chain Westside. In 2004 the company ventured into the hypermarket business with Star Bazaar. Also, Trent Ltd acquired a 76 per cent stake in the books and music retail store chain Landmark.
In terms of percentage of Operating Income (Op Inc), Trent Ltd Ad Spend shows a downward linear trend. In Q3-2014, Ad Spend was 3.30 per cent of Op Inc., while in the year ago quarter it was 3.94 per cent (the highest in terms of value and percentage of Op Inc over the seven quarters under consideration). Trent Ltd., lowest quarterly Ad Spend was in Q4-2013 at Rs 4.02 crores.
However, despite the downward linear trend in Ad Spend in terms of percentage of Op Inc, in value or rupee terms, the linear trend is upwards because of the increase in Op Inc. Please refer to Figures A and B.
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The company’s PAT too is moving upwards linearly, both in terms of percentage of Op Inc as well as in rupee or value terms. The company reported the highest PAT across the seven quarters under consideration in Q3-2014 at Rs 23.49 crore, while the lowest PAT across the seven quarters was in Q2-2013 at a shade under Rs 9 crore. (Refer Figure B below)
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As mentioned above, the company’s Op Inc has been moving linearly upwards, with the quarter ended December 2013 reporting the highest figure at Rs 282.43 crore, while the lowest Op Inc reported during the seven quarters under consideration was in Q1-2013 at Rs 218.71 crore. Correspondingly, the company’s Total Expenses (Tot Exp) figure is also following a linear upwards trend and Tot Exp has been highest at Rs 268.95 crore in Q2-2014 and the lowest in Q1-2013 at Rs 214.44 crore. Please refer to Figure C below.
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Figure D shows the Q-o-q change in Op Inc, PAT and Ad Spend. The change in Q1-2013 is in relation to Q4-2012.
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YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
