MAM
Trendz tie up with Nift to offer budding designers a platform
NEW DELHI: Trendz, the fashion and style channel from the Zee stable, has announced a tie up with National Institute of Fashion Technology (NIFT) to encourage and promote budding fashion designers in India, today.
The channel has constituted the ‘trendz fashion award’ for outstanding performers at Nift and plans to develop an exclusive half an hour programme on the award-winning designers, says a company release.
The trendz award will be given to the most promising fashion designer, who will be selected from the seven centers of Nift. The award will be conferred to the winner at Nift’s annual event ‘Confluence’. The initiative will offer the upcoming designers a platform and also act as a video portfolio for the award winner.
The release quoted Nift director general Gauri Kumar as saying, “We are delighted to partner with trendz as it will provide an excellent platform for our students to showcase their talent and gain visibility. We look forward to working with trendz to present the real issues that are facing the fashion Industry and look beyond the association of fashion with just ramp shows.”
Zee Turner CEO Sunil Khanna was quoted as saying, “We are committed to promoting the Indian fashion Industry and given that the most promising designers in India are from Nift, we felt that we should work with them to give a further boost to the industry. Our attempt through this tie-up is to provide a stage for the budding designers to highlight their creativity and encapsulate all the hard work that goes into making award-winning designs.”
MAM
Axis Bank launches ‘Dil Se Open – ASLI KYC’ campaign
Bank shifts from compliance to genuine customer connection through five heartfelt films.
MUMBAI: Axis Bank has just taken KYC from paperwork to people-work because when bankers truly know their customers, even the forms start smiling. Axis Bank is setting a new benchmark in brand storytelling with its latest campaign, ‘Dil Se Open – ASLI KYC’. More than a marketing push, the initiative signals a cultural shift within the bank, empowering employees to move from reactive service to proactive engagement.
The campaign builds on the long-running ‘Dil Se Open’ philosophy, rooted in warmth, empathy, kindness, positivity and openness. Since 2018, these values have shaped Axis Bank’s approach to forging deeper customer relationships.
The new chapter infuses this foundation with greater proactiveness. Through five evocative films, KYC is elevated from a regulatory checklist into a storytelling platform that reveals the human side of banking. Each story shows bankers proactively uncovering unspoken dreams and aspirations, then matching them with suitable solutions.
The films cover diverse scenarios: a banker stepping into the world of a wildlife photographer to recommend appropriate insurance; learning Sanskrit to connect with an elderly customer under the Silver Linings programme; researching a restaurant’s surroundings to enable expansion via a collateral-free loan; studying Gen Z preferences to support a fashion designer’s international plans through Trade & Forex Services; and analysing a dentist’s needs to facilitate a new practice via a Medical Equipment Loan.
Axis Bank MD & CEO Amitabh Chaudhry said, “ASLI KYC reflects our unwavering commitment to customer centricity and our vision for the future of banking.”
Axis Bank chief marketing officer Anoop Manohar added, “When bankers proactively take the effort to truly know their customers, the solutions naturally become more relevant and impactful.”
TBWA\Lintas, president for creative Kapil Batra noted, “Asli KYC is about moving from knowing customers on paper to truly understanding them, their lives, their needs and their intent.”
With this campaign, Axis Bank demonstrates how routine interactions can spark memorable stories where empathy, insight and authenticity drive both business growth and brand impact.
In the world of banking, where numbers usually rule, Axis Bank is proving that the most valuable deposits are the ones you make in people’s lives, one genuine conversation at a time.
