MAM
Treize Communications to handle PR and Communication mandate of Socxo
MUMBAI: Treize Communications, a Mumbai-based 4-year-old communication consultancy and public relations firm, founded by Sonam Shah wins the mandate for online and offline PR for Socxo.
Socxo is a brand advocacy marketing platform, based in Singapore and having offices in Illinois and Bangalore. As part of the mandate, Treize Communications will handle the entire PR strategy and implementation which includes personal branding, corporate news, developing the growing brand advocacy space in India.
Speaking on the same, Socxo CMO Ajit Narayan said, “We are glad to partner with Treize Communications for managing our PR duties. PR is an essential marketing tool in today’s time as it brings with it third-party endorsement and earned media value. We at Socxo strongly believe that brand advocacy as an important medium for marketing and we are glad to find the support from the team at Treize in creating awareness about the same. We were impressed with the agile marketing support and ideas coming from Sonam to help us in this journey towards building our brand and business.”
Speaking on the association with Socxo, Treize Communications founder and CEO Sonam Shah said, “We are glad to have Socxo onboard with us as we grow in the business of PR and Communications. Socxo is a start-up in a niche yet fast growing market of brand advocacy in India, thus making it exciting and challenging for us. We look forward to providing them path breaking PR solutions. It’s an interesting challenge for the team here and we look forward to our association with them."
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
