MAM
Treize Communications to handle PR and Communication mandate of Socxo
MUMBAI: Treize Communications, a Mumbai-based 4-year-old communication consultancy and public relations firm, founded by Sonam Shah wins the mandate for online and offline PR for Socxo.
Socxo is a brand advocacy marketing platform, based in Singapore and having offices in Illinois and Bangalore. As part of the mandate, Treize Communications will handle the entire PR strategy and implementation which includes personal branding, corporate news, developing the growing brand advocacy space in India.
Speaking on the same, Socxo CMO Ajit Narayan said, “We are glad to partner with Treize Communications for managing our PR duties. PR is an essential marketing tool in today’s time as it brings with it third-party endorsement and earned media value. We at Socxo strongly believe that brand advocacy as an important medium for marketing and we are glad to find the support from the team at Treize in creating awareness about the same. We were impressed with the agile marketing support and ideas coming from Sonam to help us in this journey towards building our brand and business.”
Speaking on the association with Socxo, Treize Communications founder and CEO Sonam Shah said, “We are glad to have Socxo onboard with us as we grow in the business of PR and Communications. Socxo is a start-up in a niche yet fast growing market of brand advocacy in India, thus making it exciting and challenging for us. We look forward to providing them path breaking PR solutions. It’s an interesting challenge for the team here and we look forward to our association with them."
MAM
WPP appoints Guillaume Epstein as its global head of commercial
Publicis veteran to streamline pricing, contracts and client deals globally
LONDON: WPP has created a new global commercial leadership role and appointed Guillaume Epstein to lead it, according to media reports, as the company looks to simplify client deals and strengthen commercial operations.
In his new role as global head of commercial, Epstein is expected to oversee pricing structures, contract frameworks and client negotiations across markets. The move points to WPP’s growing focus on making its commercial approach more streamlined and consistent worldwide.
Epstein joins from Publicis Groupe, where he spent close to four years in senior leadership roles, including global commercial finance director and chief operating officer for Brazil. His work there covered financial strategy, operational efficiency and client profitability across multiple regions.
Prior to that, he held key roles across Asia Pacific within Publicis, including chief commercial officer for Apac and regional client finance director. During this period, he helped build regional hubs, standardise pricing models and manage complex, multi-country client relationships across markets such as Singapore, China and Hong Kong.
He also brings experience from Valtech, adding digital transformation expertise to his commercial skill set.
At Publicis, Epstein played a key role in developing multi-country rate cards, improving financial processes and creating training programmes around negotiation and pricing strategy. His work also focused on unlocking new revenue streams through digital and analytics capabilities.
The newly created role at WPP comes at a time when global agencies are under pressure to offer more transparent, efficient and scalable commercial models to clients.
With Epstein’s appointment, WPP appears to be fine-tuning its commercial engine, aiming to make client partnerships simpler, sharper and more aligned with evolving market needs.
