MAM
Transbnk taps Amar Bhartia to drive global product vision
MUMBAI: Transbnk is cashing in on global experience to turbocharge its product game. The next-gen transaction banking platform has appointed Amar Bhartia as global product head, marking a strategic move as it gears up for international expansion.
A Deutsche Bank veteran, Amar brings over a decade of expertise in cash management, treasury solutions and fintech partnerships. At Deutsche Bank, he played a key role in rolling out Payment Acceptance across the APAC region, working with regulators, payment aggregators and fintech innovators.
“I’m excited to join Transbnk at such an exciting phase in its journey,” said the newly minted global product head Amar Bhartia. “The intersection of banking, fintech and digital infrastructure offers a rare chance to reimagine how institutions transact globally. I look forward to shaping world-class products and delivering real value for clients.”
Co-founder and CEO Vaibhav Tambe, welcomed the appointment, calling it a timely boost for Transbnk’s global ambitions. “Amar’s proven ability to scale banking-grade platforms will be vital as we expand our reach. With our recent Series B raise and Amar’s leadership, we’re powering ahead towards building a unified transaction-banking operating system for banks and enterprises,” he said.
The appointment follows Transbnk’s successful 25 million dollars Series B funding round led by Bessemer Venture Partners. The fresh capital will help strengthen its tech and product teams while driving expansion into Southeast Asia and the Middle East.
With Amar at the helm of product strategy, Transbnk seems ready to turn its global growth plans into a blockbuster sequel, one transaction at a time.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
