MAM
Trai relaxes rules for telemarketing messages
NEW DELHI: Registered telemarketers can send more than 100 text messages a day on each SIM, however, they will have to pay an additional five paisa per message to the network operators.
The Telecom Regulatory Authority of India (Trai) has also lifted the cap on banks and insurers providing information to customers, and companies communicating with employees about the delivery of goods and services.
“The limit of 100 SMS per day per SIM shall not apply to a telemarketer or entity sending transactional messages,” Trai said in ‘The Telecom Commercial Communications Customer Preference (Seventh Amendment) Regulations, 2011’.
A charge on telemarketers would increase network operators’ revenues from 0.5-1 paisa per SMS to 5.5-6 paisa, according to the Cellular Operators’ Association of India (COAI). But the charge would not affect contracts agreed previously between operators and agencies sending commercial messages.
Trai had issued “The Telecom Commercial Communications Customer Preference Regulations, 2010” on 1 December 2010. All the provisions of these regulations came into force from 27 September 2011.
In these regulations, the Authority specified a number of deterrent measures to stop commercial SMSs to telecom consumers who have registered themselves with the National Customer Preference Register. But the charge of 0.5 paisa has been prescribed as a promotional charge to deter the sending of SMSs.
The Authority has also allowed transactional message sending entities to send transactional messages without registering as telemarketer with Trai. The Authority has also mandated that these entities will have to enter into a standard agreement with their access providers for obtaining any telecom resources and has exempted the transactional message sending entities from the limit of 100 SMS per day per SIM.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
