MAM
Trai relaxes rules for telemarketing messages
NEW DELHI: Registered telemarketers can send more than 100 text messages a day on each SIM, however, they will have to pay an additional five paisa per message to the network operators.
The Telecom Regulatory Authority of India (Trai) has also lifted the cap on banks and insurers providing information to customers, and companies communicating with employees about the delivery of goods and services.
“The limit of 100 SMS per day per SIM shall not apply to a telemarketer or entity sending transactional messages,” Trai said in ‘The Telecom Commercial Communications Customer Preference (Seventh Amendment) Regulations, 2011’.
A charge on telemarketers would increase network operators’ revenues from 0.5-1 paisa per SMS to 5.5-6 paisa, according to the Cellular Operators’ Association of India (COAI). But the charge would not affect contracts agreed previously between operators and agencies sending commercial messages.
Trai had issued “The Telecom Commercial Communications Customer Preference Regulations, 2010” on 1 December 2010. All the provisions of these regulations came into force from 27 September 2011.
In these regulations, the Authority specified a number of deterrent measures to stop commercial SMSs to telecom consumers who have registered themselves with the National Customer Preference Register. But the charge of 0.5 paisa has been prescribed as a promotional charge to deter the sending of SMSs.
The Authority has also allowed transactional message sending entities to send transactional messages without registering as telemarketer with Trai. The Authority has also mandated that these entities will have to enter into a standard agreement with their access providers for obtaining any telecom resources and has exempted the transactional message sending entities from the limit of 100 SMS per day per SIM.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
