MAM
Trai issues format for submission of ad duration details on channels
NEW DELHI: The Telecom Regulatory Authority of India (Trai) Wednesday issued the format in which broadcasters will have to provide information about ad duration on a quarterly basis.
As per the format, every television channel will be required to provide details of commercial ads, self promotional ads, and public service ads, where no revenue accrues to the broadcaster, broadcast on a clock hour basis for all 24 hours of the day.
According to Trai, the said information will have to be reported on first Saturday and Sunday and the last Wednesday and Thursday of each month of the quarter. For all other days of the quarter, the broadcasters will have to specify maximum duration of the advertisements in any clock hour for each day of the quarter reported upon.
Under Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations 2012, every broadcaster has to submit information about ad duration on their respective channels in a set format within fifteen days from the end of a quarter.
The Trai had on 22 March notified the Standards of Quality of Service (Duration of Advertisement in Television Channels) after watering down the amended version of the ad regulation. The main regulation was issued on 14 May last year but had to be amended after it was challenged by broadcasters in Tdsat.
The amended ad regulation has done away with contentious clauses by keeping standardised ad duration at 12 minutes on clock hour basis for all channels as stated under the advertising code of the Cable Television Networks Rules (CTNR) 1994.
As per the advertising code, no programme shall carry advertisements exceeding 12 minutes per hour, which may include up to 10 minutes per hour of commercial advertisements, and up to 2 minutes per hour of a channel‘s self-promotional programmes.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
