MAM
TPV technology to further solidify AOC’s position as a gaming monitor brand in India
Mumbai: TPV Technology Ltd, one of the world’s largest LCD manufacturers, has announced that it is further solidifying AOC’s position as the number one gaming monitor brand in India. Creative Newtech Limited, the authorized distributor for TPV Technology Limited, will strategically expand AOC monitor distribution across key metro areas, as well as Tier 1 and Tier 2 cities in Maharashtra and Gujarat markets, thereby extending TPV Technologies’ aggressive reach of AOC professional and gaming monitors across the western part of India.
According to the IDC Quarterly Gaming Tracker Report: Gaming Monitor 2023Q4 (≥144Hz), TPV’s dedicated gaming brand, AGON by AOC, was the world’s No.1 gaming monitor brand. The report placed AOC at the forefront of delivering exceptional gaming experiences to enthusiasts worldwide, as they are uniquely designed for gamers to experience smooth gameplay. This means they won’t miss any frame, even in the most action-packed games.
The monitors industry is experiencing substantial growth in the Indian market, particularly in the gaming segment, forecasted to reach more than USD 10 million by 2031. TPV Technology is poised to capitalize on this opportunity and aims to increase its presence across all the key retail chains in India. Recently, TPV Technology redesigned its distribution strategy, leveraging Creative Newtech Limited’s extensive channel network to distribute AOC’s diverse range of monitors including popular models such as the AOC Gaming 24G2Z, CU34G3S, C32G2E, 24G4 and 27G4. AOC’s Gaming monitor sizes range from 24-inch to 34-inch, at 180 hz to 360 hz Full HD, FreeSync and Ultra Narrow Border Gaming Monitor, among others.
Commenting on the same, TPV Technology – AOC & Philips Monitors managing director Carol Anne Dias said “AOC boasts a rich gaming legacy as the world’s top gaming monitor brand. Our dedication lies in delivering state-of-the-art technology, to support the gaming community. Our focus on innovation has helped us maintain our leadership position and provide gamers with the necessary tools they need to succeed.”
AOC’s diverse monitor lineup caters to every need and budget, from casual gamers to professional e-sports players. The portfolio includes budget-friendly options with impressive specs and high-end gaming monitors featuring the latest technology, ensuring there is something for everyone. With high-performing and high-quality products tailored to gamers’ specific needs, the AOC AGON monitor lineup offers Indian gamers a seamless and immersive gaming experience.
Some of the advanced technologies that come with AOC’s complete array of professional and gaming monitor ranges include:
. Sharp Resolutions: From Full HD to ultra-high resolutions for stunning clarity.
. Fast Refresh Rates & Response Times: Ensuring smooth visuals and minimal blurring, ideal for fast-paced content and gaming.
. Adaptive Sync: Synchronizing the monitor’s refresh rate with the graphics card for seamless visuals (select models).
. Low Blue Light Modes: Reducing eye strain for extended viewing sessions.
. Flicker-Free Technology: Minimizing screen flicker for a more comfortable viewing experience.
. Ergonomic Stands: Adjustable for tilt, swivel, and height to promote comfortable posture.
Commenting on this development, Creative Newtech managing director Ketan Patel said: “We are excited and proud of our association with TPV Technology Limited, as it aligns with our strategy to strengthen our gaming products portfolio. As their distribution partner, we are proud of the significant strides we are making together to be at the forefront of this expansion and to strategically enhance the penetration of AOC professional and gaming monitors across the Maharashtra and Gujarat markets.
To capture the increasing demand for monitors, particularly in the gaming segment, we shall leverage our extensive channel network to bring AOC’s diverse range of monitors more effectively. Together, we are set to redefine the gaming monitor landscape in India, ensuring that AOC continues to lead the market with cutting-edge technology and unmatched performance.
We are optimistic about the future and the opportunities that lie ahead. Our strategic initiatives and strong partnerships position us well to meet the growing demand for high-quality gaming monitors in India. We look forward to continuing our journey of growth and success, providing our customers with the best-in-class products and services.”
In the image from left to right: Vijay Advani, VP sales Creative Newtech; Neilson Tan, CFO, MMD; Kevin Wu, global head, MMD(Monitors); Ketan Patel, managing director, Creative Newtech; Carol Anne Dias, managing director – TPV India
Brands
Charlotte Tilbury opens first flagship store in India
Luxury beauty brand bets on immersive retail as India expansion gathers pace
NEW DELHI: Charlotte Tilbury has opened its first flagship Beauty Wonderland in India, planting a high-glamour marker in New Delhi as global beauty brands double down on the country’s fast-growing premium market.
Located at Nexus Select Citywalk in Saket, the store is operated end-to-end by Nykaa, deepening a partnership that began with the brand’s digital launch in India in 2020 and has since scaled across retail, marketing and distribution. The opening signals a shift from marketplace presence to standalone brand environments as companies chase long-term equity and consumer loyalty.
The launch was marked by an event on April 9 featuring actor Sobhita Dhulipala, the brand’s first beauty muse in India, underscoring Charlotte Tilbury’s growing cultural push in the market.
“Darlings, I am so excited to open my first-ever flagship Beauty Wonderland in India, in its vibrant and iconic capital, New Delhi,” said Charlotte Tilbury. “This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets.”
Tilbury highlighted the brand’s connection with Indian consumers. “India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here. They are true beauty connoisseurs that appreciate next-generation formulas,” she said.
The store is designed as an immersive retail experience, blending the brand’s Art Deco and old Hollywood aesthetic with local cues. A bespoke Royal Indian Arch anchors the space, alongside personalised makeup services tailored to Indian trends and occasions. A dedicated bridal looks wall nods to the country’s strong wedding-led beauty market, while interactive elements such as the Pillow Talk photowall and in-store masterclasses aim to drive engagement.
For the first time in India, the full Charlotte Tilbury portfolio is available under one roof, spanning makeup, skincare and fragrance, including the Fragrance Collection of Emotions and bestsellers such as Magic Cream, Airbrush Flawless Blur Concealer and Pillow Talk products.
Nykaa, which operates 57 doors for the brand alongside its app and website, will now lead end-to-end management of Charlotte Tilbury’s exclusive boutiques in India, covering retail operations, staffing, supply chain, marketing and omnichannel integration.
“Charlotte Tilbury has been one of our most successful and strategic global partnerships,” said Anchit Nayar, executive director and chief executive officer, Nykaa Beauty. “The launch of the first exclusive boutique, fully operated by Nykaa, is a natural next step and reflects our shared long-term commitment to building the brand in India.”
Nykaa’s broader beauty playbook, built on digital-first entry followed by omnichannel scale, now reaches over 42 million consumers and has become a template for global brands entering India. The retailer currently serves 52 million customers through its platforms and runs 276 offline beauty destinations, reinforcing its position as a gateway for international labels.
Charlotte Tilbury, founded in 2013, now operates in over 50 markets with more than 3,000 employees and 500 products across categories, with over 3,000 distribution points globally.
A second standalone store is slated to open at Mall of India in Noida in May 2026, signalling an aggressive retail push.
In a market where beauty is fast turning from aspiration to everyday indulgence, Charlotte Tilbury is not just selling products. It is building theatre, and betting that Indian consumers are ready to buy into the spectacle.
