MAM
Toyota moves to fun & thrill in its ‘Waku Doki’ campaign
MUMBAI: Toyota Kirloskar Motor (TKM) launched its new Waku Doki Multi-Media campaign targeted at the youth in India.
The creatives of the campaign have been conceptualised by Percet/H. With this campaign, Toyota introduces the audiences to its new brand promise, ‘Toyota will make your heart go Waku Doki.’
The name of the campaign ‘Waku Doki‘ in Japanese means ‘Heightened anticipation and excited heart thumping’.
The focus of the campaign is to communicate that the product offers excitement to the youth through different activities. The campaign also aims to involve people from various walks of life to share their moments wherein they have felt ‘Waku Doki’. The feeling will then be linked to owing a Toyota and driving the vehicle.
The campaign provides racing heartbeats, adrenaline rush, thrilling excitement and exhilaration which can be felt by any individual in instances to connect the essence of the phrase Waku Doki with the Indian audience.
Percept H Pvt Ltd senior creative director NileshNaik said, “The task was to make Waku-Doki synonyms with exciting, heart thumping moments. We did this through an integrated campaign which shows people from various walks of life, young and old experiencing Waku-Doki moments in their everyday life. Moments that every Indian can relate to.”
The campaign has appeared in the newspapers and has hit the TV channels. It has also aired on You Tube and radio channels.
Toyota Kirloskar Motor MD Hiroshi Nakagawa said, “With this campaign we are trying to move to the next level and assume a new face – thrilling, exhilarating and fun. With this shift, we hope to build up the emotional quotient and endear our consumers to the brand .We are “very Waku Doki with this campaign” and hope this Waku Doki feeling can be widely spread in India. ”
In the year 2010, Toyota launched its ‘Quality Promise’ campaign which was supported and further enhanced by the ‘Toyota yani Bharosa’ campaign. It aimed at rewarding every consumer with a smile.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
