MAM
Top YouTubers Bhuvan Bam and Ashish Chanchlani first time collaborate for VMate Holi Movie
Mumbai: In a bid to standout and garner more attention in this year’s Holi, India’s top YouTubers Bhuvan Bam and Ashish Chanchlani will be together for the first time, to present something new to their fans. The two YouTube stars, along with Haryanvi performer Sapna Chaudhary of Bigg Boss fame, will feature in a special Holi film, produced by VMate, a trending short video app.
Popular for their quirky content, both the YouTubersare seen as competitors and always vying for the top position.Bhuvan Bam, the first solo Indian YouTuber to cross the 10-million and 15-million subscriber marks, tops all YouTubers’s list and endorses a few established products on television. Ashish Chanchlani on the other hand is the mass favourite, loved by audience for his hilarious and slapstick comedy.
Talking about the association, VMate Associate Director Nisha Pokhriyal said, “Holi is celebrated in India with great fervour and to make the festival even more special for our users, we are bringing country’s top YouTubers Bhuvan Bam and Ashish Chanchlani together for the first time to make a short film together. Inclusion of Sapna Chaudhary in the campaign would be an add-on to the fun dose. We are very excited about the magic outcomes they three created together and this film is just a start of VMate’s Holi campaign. I can assure our users that VMate’s Holi campaign would be an unprecedented experience for them.”
With similar exciting campaigns in the past, VMate has become a rage among youth across India. Users have won bumper prizes such as car, scooty, latest smartphones, etc, through their participation in the campaigns. Recently, VMate concluded its #HappyValentinesDay campaign in collaboration with Sunny Leone, which witnessed creation of more than 8.5 million videos. Even during the #VMateFilmistan campaign, over 7.8 lakh people won prizes worth Rs 2.65 crore.VMatealso gained popularity through its association with Nach Baliye Season 9. Many VMate creators, who are common people, are earning money with the help of videos and transforming their lives.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
