MAM
Top honey brands fail international quality test
KOLKATA: Among top honey brands in India, majority have failed to make it through a stringent quality test. According to the Centre for Science and Environment (CSE), brands including Dabur, Patanjali, Emami have flunked the Nuclear Magnetic Resonance (NMR) test that was carried out at a lab in Germany, bringing focus on the adulteration of packaged honey in Indian markets.
Food researchers at CSE selected 13 top brands and some smaller brands that sell processed and raw honey in India to check their purity. The researchers found that 77 per cent of the samples were adulterated with sugar syrup. Out of the 22 samples that were checked, only five passed all the tests.
Marico’s Saffola Honey has cleared the litmus along with two other brands – Markfed Sohna and Nature's Nectar. However, Dabur has already countered saying its honey has passed NMR test. For the record, the NMR test is required only for exporting honey, and not for local marketing in India.
After the report was released, Dabur has categorically stated that its honey is not adulterated with sugar syrup. “Dabur is the only company in India to have an NMR testing equipment in our own laboratory, and the same is used to regularly test our honey being sold in the Indian market. This is to ensure that Dabur Honey is 100 per cent pure without any adulteration,” it said in a statement.
On the other hand, Patanjali Ayurved MD Acharya Balkrishna claimed that the CSE report is an attempt to downplay Indian honey and promote German technology. An Emami spokesperson also said that its Zandu Pure Honey conforms to all the protocols during production and adheres to quality norms and standards.
“It is a food fraud more nefarious and sophisticated than what we found in our 2003 and 2006 investigations into soft drinks; more damaging to our health than perhaps anything that we have found till now – keeping in mind the fact that we are still fighting against a killer Covid2019 pandemic with our backs to the wall. This overuse of sugar in our diet will make it worse," Centre for Science and Environment (CSE) director general Sunita Narain said.
MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
