MAM
Top Campaigns on VMate that stole the show in 2019
Mumbai: The ultimate benchmark to gauge a brand’s consumer engagement is through the success of its campaigns. And as all good things take time, so does planning and implementing a campaign which strikes a cord with the intended audience and is an instant hit.
Creating a popular campaign, which is easy to recall and connect with, becomes all the more challenging given the infinite number of visual stimulations that consumers get bombarded with everyday. However, this is exactly where certain brands steal the show, managing to weave unique campaigns that stay with the consumers forever. Trending short video platform VMate, launched in India in 2017, lies in this hallowed category.
Over the past three years, VMate’s easy-to-use video editing tools, innovative VR Stickers and related features have garnered tremendous appeal amongst Indian citizens of all ages. It has empowered them to not just express their creativity but has given them the power to own their future by becoming a steady income-generating source for them. Many of VMate’s popular video creators have become influencers earning incomes worth Rs 2 lakhs per month, purely on the basis of their talents showcased through their VMate short videos.
Here is a peek into some of these campaigns oozing with brilliance and top-notch consumer engagement scores:
VMate Nach Baliye Lakhpati campaign
Starting with its partnership with Star Plus’s dance reality show ‘Nach Baliye-Season 9; the innovative campaign required VMate users to shoot 15 seconds videos on the app supporting their favourite jodis, earn rewards and money worth Rs 1 crore and connect with similar interest creators. The campaign was a hit receiving a record number of 5,00,000 videos being uploaded by users making it one of the most successful promotions by VMate.
VMate Filmistan Campaign
Another first-of-its-kind campaign, it provided users a grand opportunity to collectively win cash prizes and rewards worth Rs 3 crore. The campaign utilized VR stickers of Bollywood movie sets in India which could flawlessly replace VMate’s video background offerings, successfully transporting the users to the desired film sets, virtually. With around 3 lakh people creating & publishing videos on the platform, the winners won exciting prizes, including a car, a Smartphone, television and more.
VMate Roshan Karo India Campaign
VMate users were in for a delightful Diwali winning amazing prizes ranging from cars to gold coins, smart TVs and Smartphones. The campaign saw celebrity jodis from VMate’s association with Nach Baliye Lakhpati campaign on the app making festive videos using VMate's vibrant Diwali stickers, while encouraging fans and app users to light up India.
VMate’s Sunny Ka New Year Call campaign
Reiterating its brand promise of being the ultimate user-centric short video trending platform, VMate sent its users into a delightful frenzy by announcing this engaging New Year campaign featuring popular star Sunny Leone. It invited users to make a creative video with Sunny Leone video call sticker and get once-in-a-lifetime chance to go on a date with Sunny. 24-year old Abdullah Pathan from Uttar Pradesh was the campaign’s winner. The popular video creator on VMate with a fan following of around 6 lakh followers had a date-to-remember with the queen of charm Sunny Leone.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
