MAM
Top brand placed in ‘Baghban’ film courtesy Leo Entertainment
MUMBAI: Leo Entertainment, the full service entertainment consultancy division of Leo Burnett India, is going all out to grab brand associations for producer Ravi Chopra’s multi-starrer feature filmBaghban.
The film stars Amitabh Bachchan, Hema Malini, Salman Khan and Aman Varma among others.
Leo Entertainment has managed to forge alliances with brands such as ICICI Bank, Tata Tea, Zip Telecom, Ford automobiles and Archies which will conduct in-film placements in the film. The agency has also conceptualised “zara hatke” (different) promos.
Leo Entertainment head Sanjay Bhutiani says that the first phase of the campaign – TV, hoardings, posters and banners for the domestic and international market – has already been conceptualised by his team.
He explains, “In an attempt to be different from run-of-the-mill trailors and publicity material, we have developed offbeat creatives. The promotional material strives to induce guilt among children; in turn urge them to express their love for their parents.”
Some of the promos airing on TV channels include visuals of Amitabh Bachchan walking with a small child with the tag line “He was there when you took your first step; will you be there when he takes his last?” Another creative has the tag line “Their house was always yours. How come they are guests in your house?” and the third one is “They sacrificed their today for your tomorrow…”
Industry sources say that the publicity and promotional budget for producer Ravi Chopra’s film – slated as contemporary version of the Rajesh Khanna-Shabana Azmi film Avtaar – is around Rs 20 million.
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MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
