MAM
toothsi names Vishwanath Shetty as VP of brand partnerships
Mumbai: toothsi, a D2C start-up recognised for its smile makeover products and services has named Vishwanath Shetty as its new vice-president of brand partnerships.
With more than 15 years of experience in IP/branded content sales across media, advertising and martech, Shetty will lead the newly-formed partnership development team. The team was created to optimise the information flow and develop new initiatives with partners across the marketing and advertising ecosystem.
“At toothsi, we are proud of the long-term value exchange we have developed with our partners. Nurturing these partnerships and integrating new ones is a significant concept of our mission in a fast-evolving technology, said toothsi co-founder and CEO Dr Arpi Mehta. “Shetty’s strong cross-functional expertise and dynamic leadership style will guide our new partnership development team to even higher levels of excellence in serving our clients.”
Before joining toothsi, Shetty was associated with Pocket Aces as vice president, head of sales and brand solutions, where he was instrumental in building and growing its business and advertising partnerships team. He has also served at The Walt Disney Company as regional head – brand content (W&S), where he was instrumental in strategising high-profit revenue model for youth cluster in media networks by creating marquee intellectual properties such as “Girl in the City” season 1-3 and “The Trip” season 1-2.
“I am thrilled to join the toothsi team at this pertinent juncture in their development and to collaborate with a brilliant set of people across the company,” said Vishwanath Shetty. “Our efforts to build partnerships will strengthen our position, allowing us to integrate strategic objectives that create mutual value for brand marketing strategies that involve our partners.”
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
