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Toolway selects Birlasoft for SAP implementation
MUMBAI: Birlasoft (India) Limited has announced its selection as a strategic partner to Toolway Industries Ltd., a Toronto, Canada based company to implement SAP S4 HANA 1610 along with SAP Hybris B2B for modernizing its ERP systems. Birlasoft will offer end-to-end implementation services of SAP S/4 HANA including HCM, SFIN (FICO), Fiori, SD, MM/ IM, PI/ PO, EWM modules, BOBJ and Hybris B2B.
Through this newly expanded relationship, Toolway, an importer and distributor of high quality tools and accessories, will benefit from bolstered implementation services, and enhanced solution delivery by Birlasoft. The implementation of SAP S4 HANA ERP and Hybris Solution at Toolway will enable operational efficiencies by simplifying business processes and integrating them into a single platform. It will also help Toolway to reduce the complexity of day to day operations by enabling greater visibility and enhancing customer care services.
Birlasoft COO Dharmender Kapoor said, “At Birlasoft, SAP implementation capabilities have been a key pillar for delivering high quality technology solutions. We will be leveraging our domain expertise along with innovative methodologies to ensure that Toolway gets the most out of its SAP implementation and thereby meets its business objectives.”
Toolway president Asher Peres said, “We are very excited to partner with Birlasoft which is a well-respected and well-positioned company to address high profile projects. We have full confidence in their ability to deliver this project and make it a success.”
Director of IT Jay Khaware said, “SAP S4 HANA & Hybris Ecommerce is a next generation business suite which will help us to accelerate our business processes by simplifying our IT environment. It has greater flexibility to overcome present challenges and streamline future business and system requirements. Birlasoft possesses great capability of delivering high quality SAP projects into different business verticals. We are excited to work with them.”
Over the years, Birlasoft has taken various steps in helping the customer automate and streamline processes through Technology.
Brands
What India bought for Valentine’s Day: Flipkart report
Searches rise 1.26x as fashion, decor and beauty dominate Valentine’s Week
BENGALURU: Valentine’s Day in India is no longer a single-date affair. New data from Flipkart shows the occasion has stretched into a full-fledged shopping season, marked by higher searches, faster fulfilment and more expressive gifting.
Flipkart’s latest #FlipTrends report shows overall demand on the platform rose 1.42 times between 7 and 12 February, 2026, as Valentine’s Week gathered momentum. Search queries increased 1.26 times, while orders climbed 1.41 times, led by fashion, home decor and beauty categories. Cookies, biscuits, watches, stuffed toys and chocolates ranked among the most popular gifting choices.
Shopping patterns pointed to celebrations becoming increasingly home-led and personal. Demand for decor items such as showpieces, lights and artificial flowers rose 1.6 times, signalling a shift from grand gestures to curated experiences. As the week progressed, purchases tilted towards cakes, pastries and mugs, reflecting last-minute planning.
Quick commerce played a defining role. Flipkart Minutes recorded a 7 times year-on-year growth between 7 and 14 February, with 14 February seeing peak order activity. Order values surged between 9 and 10 am, followed by a second spike between 7 and 8 pm.
Discovery was driven by ‘RelationShop’, Flipkart’s in-app experience built around modern relationship stages, from ‘situationship’ to ‘moving on’. The ‘talking phase’ emerged as the most shopped segment, driving demand for earphones, late-night snacks, energy drinks, board games and chocolates.
Shoppers leaned heavily into playful and sentimental gifts. Chocolate orders doubled, while baby pillows jumped 21 times, stuffed toys rose 15 times, showpieces grew 14 times, women’s fashion rings climbed 14 per cent and greeting cards increased 13 per cent. Gen Z shoppers broadened the celebration to include Galentine’s Day, with perfumes, rings, necklaces and cards trending on 13 February.
Geographically, metros such as Kolkata and Hyderabad, along with Tier 1-plus cities including Ranchi, Siliguri, Ludhiana and Dehradun, emerged as strong markets for quick Valentine’s Week purchases.
