Brands
Toolway selects Birlasoft for SAP implementation
MUMBAI: Birlasoft (India) Limited has announced its selection as a strategic partner to Toolway Industries Ltd., a Toronto, Canada based company to implement SAP S4 HANA 1610 along with SAP Hybris B2B for modernizing its ERP systems. Birlasoft will offer end-to-end implementation services of SAP S/4 HANA including HCM, SFIN (FICO), Fiori, SD, MM/ IM, PI/ PO, EWM modules, BOBJ and Hybris B2B.
Through this newly expanded relationship, Toolway, an importer and distributor of high quality tools and accessories, will benefit from bolstered implementation services, and enhanced solution delivery by Birlasoft. The implementation of SAP S4 HANA ERP and Hybris Solution at Toolway will enable operational efficiencies by simplifying business processes and integrating them into a single platform. It will also help Toolway to reduce the complexity of day to day operations by enabling greater visibility and enhancing customer care services.
Birlasoft COO Dharmender Kapoor said, “At Birlasoft, SAP implementation capabilities have been a key pillar for delivering high quality technology solutions. We will be leveraging our domain expertise along with innovative methodologies to ensure that Toolway gets the most out of its SAP implementation and thereby meets its business objectives.”
Toolway president Asher Peres said, “We are very excited to partner with Birlasoft which is a well-respected and well-positioned company to address high profile projects. We have full confidence in their ability to deliver this project and make it a success.”
Director of IT Jay Khaware said, “SAP S4 HANA & Hybris Ecommerce is a next generation business suite which will help us to accelerate our business processes by simplifying our IT environment. It has greater flexibility to overcome present challenges and streamline future business and system requirements. Birlasoft possesses great capability of delivering high quality SAP projects into different business verticals. We are excited to work with them.”
Over the years, Birlasoft has taken various steps in helping the customer automate and streamline processes through Technology.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
