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Tonic Worldwide bags digital mandate for Germany based global water filtration solutions expert – Brita India
Mumbai: Tonic Worldwide – a digital first creative agency has been awarded the digital mandate for Brita India – the 50-year-old legacy German water filtration solutions brand.
Following a multi-agency pitch in the country, Tonic Worldwide has come on board as the digital partner for the brand to help them reach out to Indian consumers and raise awareness about the importance of sustainable drinking water solutions.
BRITA is a leading global brand for German engineered sustainable water filtration and optimisation solutions. It is the no. 1 filtration jugs brand in Germany, it is present in over 68 countries and has provided sustainable drinking water solutions for over 50 years. As a part of its global expansion, BRITA started its India operations in 2017 and since then has been operational with its Filter Jugs and Tank pan India and its RO+UV water purification systems for urban households in the Bengaluru market.
Tonic Worldwide co-founder & chief strategy officer Unmisha Asher says, “We are excited to partner with a leading global and innovations-led brand like Brita. With the help of our specialised research arm GIPSI and e-commerce expertise we seek to optimise the consumer journey towards bringing their innovative and sustainable drinking water solutions to the country.”
Speaking about this new partnership and the brand’s vision for the India market, BRITA India Water Solutions Pvt. Ltd. managing director Prashant Dayal said, “BRITA is a global brand which is young, dynamic and sustainable at its heart. As we are getting bullish about introducing a new category of water filtration products in India, we are very positive about this partnership. Tonic’s expertise in digital marketing, backed by the innate understanding of consumer psyche will help us in establishing the brand in India.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
