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Tom Hanks to get Imax treatment with Warner’s ‘Polar Express’
MUMBAI: Encouraged by the success of converting The Matrix Revolutions into the Imax format last year Warner Bros. has announced that it will release Tom Hanks’ upcoming film The Polar Express both in Imax and in standard definition in November.
The film will be released simultaneously in key markets across the world on 19 November.
The film reunites Hanks with his Forrest Gump director Robert Zemeckis. Both won Oscars for that project. The new family movie has been timed for the Thanksgiving holiday period.
It has used computer graphics imagery and stop-motion photography in order to blend realism and fantasy. It tells the tale of a doubting young boy who takes a train ride to the North Pole. He embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe.
Zemeckis added, “When I saw the tests for The Polar Express in Imax 3D, I was excited that audiences would be able to experience the film this way. The 3D adds incredible depth and allows the viewers to experience the visual splendor and amazing adventure of this classic story in a way which should create a really memorable experience, not only this holiday season but for many years to come.”
Delights that await viewers include catching snowflakes falling off screens that are up to eight stories tall. Viewers will experience the art of dodging the train’s arrival as the whistle blows in 12,000 watts of digital surround sound.
Before that on 4 June Warner Bros. plans to release Harry Potter and the Prisoner of Azkaban in Imax and conventional theatres in the US, Canada and selected international territories. This will be followed by Catwoman with Halle Berry in July.
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Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
