MAM
Tokyo Paralympics 2020: Indian Bank joins hands with PCI as banking partner
Mumbai: Indian Bank has signed an MOU and partnered with the Paralympic Committee of India (PCI) as one of the banking partners ahead of the Paralympic Games, Tokyo 2020, scheduled to commence from 24 August.
“The Bank, through its year-long association with PCI, will provide financial assistance, in an endeavour to support the Paralympic athletes prepare for the coveted sporting events in the domestic arena as well as global platforms for a year,” said the press statement.
PCI president Dr Deepa Malik and Indian Bank field general manager (Delhi), Ravindra Singh emphasised while signing the MOU that the resources offered by the bank will be channelised towards meeting the requirements of the Indian para-athletes ranging from their training, nutrition, equipment, certifications to name a few. Timely financial aid provided to these sportspersons will encourage them to focus their efforts on the game and win laurels for the country.
On this occasion, Indian Bank MD & CEO Padmaja Chunduru said, “We are delighted to have partnered with PCI to work towards promoting the Paralympic ecosystem and making resources available for differently-abled athletes in our nation. Even though the Paralympic movement is at a nascent stage in India, several young and talented athletes have been training rigorously to represent India in an international arena. It is our belief that this initiative will empower many athletes to take up sports as a career without experiencing any dearth of resources. At Indian Bank, we have always strived to maintain an inclusive environment and supported employees who have exhibited a flair for sports.”
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
