Brands
Togglehead launches an in-house production division, Togglehead Studios
National: Scaling new heights, Togglehead, a leading independent digital agency in Mumbai recently announced the launch of an in-house production division, Togglehead Studios.
Commenting on the development, Akshay Popawala, Co-founder and Director of Digital Communication/Strategy, Togglehead says, “Since inception, we’ve always gone the extra mile towards ensuring a creative and integrated digital solution to our brands. The launch of a production team stems from this endeavor. We now have a robust team on board to design story-driven messages that deliver a multi-sensory experience.”
“From a business stand-point, this recent addition in our team definitely opens the door to numerous unexplored avenues for us, especially now with the increasing significance of video marketing,” adds Aatef Bham, Co-founder and Director of Business Development, Togglehead.
To introduce the team behind the scenes, Prashant Gaikwad is now at the forefront of the department as an Executive Creative Director. His stints across some of the leading agencies have earned him a remarkable experience of 13 years with brands like Maruti, Hindustan Unilever, Tanishq, Idea Cellular, Tata Group, and many more.
Sharing his views on the newly formed team, Prashant says, “Our team has had a great start with work that has not only been appreciated by our brands but has also been recognized in the industry. A recent example of this would be #ThankYouBhaiya, a film conceptualized and produced for Gits Foods that encapsulates the essence of Raksha Bandhan and Independence Day. We look forward to maintaining and building on this standard in the future as well.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
