MAM
To The New raises Rs 750 mn from Four Cross Media
MUMBAI: To The New, the company which holds Ignitee Digital Services, Tangerine and Intelligrape, has raised Rs 750 million from Four Cross Media.
The investment will be made in the India operations of To The New over a period of three years.
To The New said it will employ the renewed investments in further cementing its position in the Indian digital marketing industry by investing in people, technology, brand and infrastructure.
With the fresh corpus of investment from Four Cross Media, To The New said it will target revenues of Rs 25 billion over the next three years.
Looking for strategic acquisitions for growth, To The New had acquired Ignitee Digital Services in 2011.
Four Cross Media co-founder Puneet Johar said, “There has been a burgeoning demand for digital services in India over the last couple of years and we see this market rapidly growing. As Indian consumers spend more time online, we are seeing many more businesses working this to their advantage. We aim to strengthen the ‘To The New’ brand so that it becomes the partner of choice for businesses which have the strategic intent of reinventing themselves for the digital consumer.”
Four Cross Media is known for its investments in the Indian and ASEAN region. Since its inception, Four Cross Media has invested Rs 350 million in building the Indian business operations of To The New from ground-up and growing the organisation organically and through various strategic acquisitions.
Ignitee Digital Services CEO Atul Hegde commented, “We are delighted to be a part of the TO THE NEW network. With a young and enthusiastic group of individuals and global domain experts, we are confident that we will be able provide world-class service delivery to our clients in India. We will focus on investing in developing the right skill-sets as we find innovative ways to develop and execute campaigns for our clients.”
Founded in 2010, To The New offers a comprehensive range of digital services across marketing, media, content and technology.
Through its various business units, To The New collectively manages the mandates for around 50 clients in India, across diverse sectors including BFSI, automobiles, e-commerce, FMCG/retail, hospitality and media and entertainment.
To The New currently employs 300 people in India across its business units. As the industry continues to flourish, it is expected to ramp up the talent pool to 600 professionals in the next two years.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
