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TO THE NEW Digital announces new client win with CARE India
MUMBAI TO THE NEW Digital has been chosen as a Digital AOR by CARE India. TO THE NEW Digital will lead digital marketing initiatives for CARE India, with a special focus on building youth constituency.
TO THE NEW Digital will work towards strengthening brand awareness and engagement for CARE India and will be responsible for advertising, social media, content creation and website development for the client. The focus is to follow a clutter breaking, innovative content led approach to educate people and encourage them to actively participate in the upliftment of communities.
“We are really excited to partner with CARE India. We have been entrusted to manage all digital marketing efforts to support CARE India’s long-term strategy of strengthening its brand by enhancing donor’s interactions. Our team at TO THE NEW Digital has global exposure in digital media that makes us uniquely equipped to bring innovative and integrated solutions to serve CARE India,” said TO THE NEW Digital CEO Deepak Mittal.
CARE India has been working on alleviating poverty and social exclusion in India for over 65 years with a special focus on empowering women and girls from poor and marginalized communities.
The exceptional work done by TO THE NEW Digital for the social sector clients like You We Can and Breakthrough vouched for as testimonials.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
