MAM
TNS launches fundraising initiative for Unicef
MUMBAI: TNS has announced its commitment to raise $387,000 by the end of 2007 to fund a pre-school educational project in Cambodia, supported by Unicef, the United Nation’s Children’s Fund.
The TNS fundraising initiative, entitled ‘Imagine…’ has seen TNS pledge $50,000 to date, with a further $80,000 promised by the end of 2005, $132,000 in 2006 and $125,000 in 2007, to be raised globally with the support of TNS employees.
The fundraising initiatives will kick off with ‘Walk to Work’ day on 9 September, where 15 TNS offices around the world, including London, San Francisco, Barcelona and Kuala Lumpur, will be raising money by walking into work, in recognition of the hardships that many Cambodian school children face in travelling to school.
TNS began it’s support for Unicef when they made an initial donation of $250,000 to Unicef at the beginning of 2005, $200,000 of which was sent immediately and has been used for education and child protection projects in the tsunami-affected regions of Sri Lanka and Indonesia. At the time, the group also indicated its interest in supporting a longer-term development project with Unicef and $50,000 was set aside to start this up.
The Preschool Education Project in Cambodia aims to expand access to pre-schools for 14,500 children aged 3-5 years and reduce dropout and repetition rates. According to recent research, 14 per cent of children in Cambodia drop out of school in their first year and only 50 per cent complete their primary school education. Studies have proved that by introducing children to education through preschools they are prepared for the challenges that full time education brings. TNS will support Unicef’s work in six provinces to build 120 new community preschool shelters and train approximately 950 community preschool teachers on child development and child centred teaching.
TNS chief executive officer Mike Kirkham said, “We operate in 70 countries and were keen to partner with a global charitable organisation, so that our employees around the world could identify with the project and raise funds to support it. We believe that these preschools will make a real difference to the lives of those children who attend them.”
“Our partnership with Unicef will also make a real difference to TNS by giving our employees the opportunity to be involved in such a worthwhile international fundraising initiative. The widespread positive response to the announcement of our relationship with Unicef indicates how proud our staff feel about TNS’ participation in this fundraising work,” he added.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
