MAM
TNS India to launch ‘Money Marketing Insights’
MUMBAI: The consumer landscape has gone through a complete change in recent times with people who are eager to explore newer avenues for spending and investing. In these changing times marketers are trying to woo customers through a variety of offerings. The key will be to get an in-depth understanding of these changing needs.
In order to address this, TNS India will be launching ‘Money Marketing Insight’ (MMI), wherein it has combined sector expertise with research capabilities to deliver this report. A study first-of-its-kind in India seeks to explain consumers’ financial decisions and choices in a holistic manner, looking beyond the rational. The study has been conducted based on research among various ‘money’ related companies and is soon due to announce the findings.
TNS India senior vice president Shobha Subramanian said, “The common belief is that choice of investment products and brands is a rational decision based on a studied consideration of factors such as risk assessment, rate of return, liquidity and so on. And so, marketers of money instruments have used the approach of offering tangible benefits such as lower charges, security / guarantee and so on to grow their share. Unfortunately, these are no longer differentiators between brands within any money instrument as all providers offer similar features.”
The objective of TNS India’s MMI is to understand these consumer needs that drive choices in all money matters. The key questions that the study answers are:
What are consumers’ needs that exist in the market?
What are the need segments? And what is the size of each segment?
Which brands service, which segments?
Are there any gaps/need segments not serviced currently?
What can a brand do to be more differentiated and distinctive?
All of these above questions are answered in the context of savings / investments and spending separately.
Findings will be available to the market in the second half of December 2005.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
