MAM
TKIL Industries Pvt. Ltd appoints chlorophyll as its brand identity development partner
Mumbai: In a significant strategic move, TKIL Industries Pvt. Ltd.(formerly thyssenkrupp Industries India Pvt. Ltd.) transitions to Indian ownership with new investors, Paharpur Cooling Towers and Protos Engineering. As part of this pivotal moment, the company is embarking on a comprehensive rebranding exercise and has appointed chlorophyll to create a new brand identity after a rigorous multi-agency selection process.
TKIL Industries Pvt. Ltd. (formerly thyssenkrupp Industries India Pvt. Ltd.) recognizes the mammoth task of defining a brand that has experienced numerous name changes. This partnership will leverage chlorophyll’s extensive expertise in brand identity development, to create a brand that perfectly embodies thyssenkrupp Industries India’s renewed vision and values.
Vivek Bhatia, CEO and MD, TKIL Industries Pvt. Ltd. (formerly known as thyssenkrupp Industries India Pvt. Ltd.), shared his thoughts, saying, “This partnership marks a significant milestone for us as we step into a new era under Indian ownership. We have full confidence that chlorophyll, with their impressive track record, will guide us in shaping a brand identity that honors our heritage and propels us toward an ambitious future.”
Priti Gandhi, General Manager, Communications, TKIL Industries Pvt. Ltd. (formerly known as thyssenkrupp Industries India Pvt. Ltd.), commented, “Our collaboration with chlorophyll is a strategic step in aligning our brand with our evolving business objectives. Together, we are focused on redefining our identity in a manner that deeply resonates with our stakeholders, highlighting our dedication to innovation and excellence.”
Kiran Khalap, co-founder and MD, chlorophyll, said, “This assignment is both a privilege and a challenge. We have rebranded over 100 corporate brands, but in this case, the new direction must resonate with both internal AND external stakeholders, current AND prospective. This promises to be an exciting journey of collaboration”.
Vidya Damani, chief strategist and business head, chlorophyll added, “I am thrilled that we have been entrusted with the rebranding exercise at one of the most pivotal points. It’s an honour to craft a new narrative that will resonate deeply, embodying the essence of the storied legacy and future aspirations.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
